Performance Marketing Head

1 day ago

Noida, Uttar Pradesh, India HedgeHomes Full time ₹ 15,00,000 - ₹ 20,00,000 per year

We are seeking an experienced and result-oriented
Performance Marketing Head
to lead our paid marketing strategy and execution. The candidate will be responsible for driving digital campaigns across multiple platforms, optimizing ROI, and generating high-quality leads for residential and commercial real estate projects. This is a leadership role requiring strong analytical skills, strategic thinking, and proven expertise in scaling digital performance marketing.

Location
: Noida (On-site)

Responsibilities:

  • Develop and implement a comprehensive performance marketing strategy aligned with business objectives.
  • Plan, execute, and optimize campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, and other digital platforms.
  • Manage and scale digital ad spends while maintaining efficiency on CPL (Cost per Lead) and CAC (Customer Acquisition Cost).
  • Conduct A/B testing, creative optimization, keyword research, and audience segmentation for maximum impact.
  • Monitor, analyze, and report campaign performance metrics including CTR, CAC, ROAS, and attribution.
  • Collaborate with the sales team to ensure lead quality and conversion effectiveness.
  • Work with content, creative, and product teams to optimize landing pages and customer funnels.
  • Stay updated on industry trends and explore new digital channels for lead generation.
  • Build and mentor a high-performing marketing team.

Requirements:

  • 7–10 years of proven experience in performance marketing, with at least 3 years in a leadership role.
  • Demonstrated success in running ROI-driven digital campaigns, preferably in
    real estate or high-ticket B2C industries
    .
  • Strong expertise in Google Ads, Facebook Ads Manager, YouTube Ads, LinkedIn Ads, and analytics tools (GA4, Data Studio, etc.).
  • Hands-on experience with CRM and marketing automation platforms (LeadSquared, Salesforce, HubSpot, etc.).
  • Strong analytical and quantitative skills with proficiency in Excel and reporting dashboards.
  • Experience managing large budgets and scaling campaigns with consistent ROI.
  • Excellent leadership, communication, and collaboration skills.

What We Offer:

  • Competitive salary with performance-based incentives.
  • Strategic leadership role with direct impact on company growth.
  • A fast-paced, entrepreneurial work environment with strong growth opportunities.

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