Product Marketing Specialist

2 days ago

Noida, Uttar Pradesh, India Autobit Full time

About AutoBit

AutoBit builds high-performance infrastructure products across developer tooling and fintech:

  • ONQL A modern object notation query language
  • Payment Gateway – A fast, secure B2B payment engine
  • Fintrabit Trading Terminal – A white-label trading platform for brokers

We are growing fast and building our marketing function from the ground up. We are hiring a Product Marketing Specialist who can also manage our marketing team, set direction, and ensure consistent execution across channels.

Role Overview

  • Product Marketing
  • Team Leadership
  • Cross-functional coordination
  • Content direction
  • Light performance marketing oversight
  • GTM planning

You will not just create messaging—you will lead and manage the marketing workflow and ensure the entire marketing team is aligned with product and business goals.

You will work directly with:

  • GM
  • CTO
  • Product Team
  • DevRel (for ONQL)
  • Sales Team (for PG & Terminal)

Your mission:

Build and run AutoBit's product marketing engine.

Key Responsibilities

1. Product Messaging & Positioning

  • Develop clear positioning for ONQL and Terminal.
  • Translate technical features into compelling narratives.
  • Create messaging frameworks for different ICPs (developers, brokers, merchants).
  • Ensure consistent storytelling across all channels.

2. Team Leadership & Coordination

You will manage and coordinate the following team members:

Performance Marketing Manager

  • Guide ad strategy, audience research, and campaigns
  • Review performance reports
  • Align campaigns with product GTM
  • Ensure ROAS and CAC goals are met

Graphic Designer

  • Provide briefs
  • Review creatives
  • Maintain brand consistency
  • Approve final designs for social, website, product launches

Video/Creative Content Team (if applicable)

  • Guide scripts
  • Ensure messaging accuracy
  • Maintain production quality
  • Approve final edits

Cross-functional leadership

  • Align DevRel content with overall messaging
  • Work with Sales to refine pitch and collateral
  • Coordinate with Product for new feature releases

You are the central point of communication across content, design, performance, devrel, sales, and product.

3. Content Strategy (High Impact)

You will own the direction of:

  • Landing pages
  • Product pages
  • Release notes
  • Case studies
  • Blog articles
  • LinkedIn + website content
  • Explainer scripts & tutorials

You don't need to do all writing yourself—but you will review, refine, and approve.

4. Go-To-Market Strategy (GTM)

  • Build complete GTM plans for new features and products
  • Coordinate cross-team execution
  • Manage timelines
  • Create product launch content & messaging
  • Track performance of GTM initiatives

5. Market & Competitor Research

  • Track competing products & category movements
  • Build comparison matrices
  • Identify narrative/positioning opportunities
  • Research customer motivations for developers, merchants, and brokers

6. Analytics & Performance Insight

  • Track performance of all marketing activities

  • Work with performance marketer to analyse:

  • Funnel metrics

  • CAC
  • Activation
  • Retention

  • Ad performance

  • Recommend optimisation opportunities

Requirements

Must-Have

  • 3–6 years experience in:

  • Product Marketing

  • SaaS Marketing

  • Fintech / Dev Tools (big advantage)

  • Strong writing & product storytelling skills

  • Experience managing or coordinating small teams

  • Familiarity with:

  • GTM

  • Product launches
  • Funnels
  • User research

  • Product documentation

  • Understanding of technical concepts (APIs, dev tools, databases, fintech basics)

  • Ability to work in a fast-moving startup environment

Good-to-Have

  • Experience working with developer communities
  • Knowledge of SQL, databases, APIs
  • Experience with ads & paid performance management
  • Experience in B2B or fintech is a plus
  • Understanding of trading or payment gateway ecosystem

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