Performance Marketing Specialist

1 week ago

Noida, Uttar Pradesh, India OUTCAST Full time US$ 10,00,000 - US$ 20,00,000 per year

Performance Marketing Specialist

Experience:
4+ years

Location:
Noida

Department:
Marketing

Hiring:
Urgent - Immediate joiner to max 15 days

We are looking for a
high-ownership, data-driven Performance Marketing Specialist
with solid experience in scaling digital campaigns for
e-commerce brands (preferably clothing / lifestyle / women-centric)
. The ideal candidate is someone who takes initiative, understands full-funnel performance, and consistently drives revenue-focused results.

Key Responsibilities:

Campaign Strategy & Execution


• Plan, execute and manage paid campaigns across Facebook, Google (Search & Display), YouTube, Snapchat


• Conduct deep keyword research & audience targeting per product/collection


• Write and optimize high-converting ad copy and plan landing page flow to maximize conversions

Performance Monitoring & Analytics


• Track and optimize key metrics: CTR, CPC, CPA, ROAS, ROI


• Present actionable reports and insights to leadership


• Use Google Analytics, Clarity and attribution tools to evaluate traffic quality & funnel performance

Budget Ownership


• Allocate budgets across channels for maximum return


• Daily optimization of bids, pacing and efficiency


• Monitor spend vs performance in real-time

A/B Testing & Conversion Optimization


• Test creatives, audiences, placements and landing pages


• Scale winning variations through data-backed decisions

Competitor & Industry Insights


• Monitor competitor ads and market trends across D2C/e-commerce


• Identify growth opportunities and new channel opportunities

Requirements:


• Bachelor's degree in Marketing / Advertising / Business


• Facebook & Google Ads knowledge


• 4+ years of hands-on experience managing large-scale PPC campaigns for
e-commerce brands


• Strong analytical mindset and command of GA, Clarity and other attribution/reporting tools


• Excellent communication + attention to detail


• Ability to work independently, own outcomes and collaborate with team/agency partners


• Updated with latest trends & best practices in performance marketing

Why join us:


• Fast-paced growth environment


• High ownership role


• Opportunity to scale performance for a growing women-centric lifestyle brand

How to Apply:

Email your resume to

Subject line:
Performance Marketing Specialist/lead — Immediate Joiner

Only candidates with
relevant e-commerce / fashion / lifestyle experience
will be considered.

Urgent requirement — shortlisted candidates will be contacted immediately.

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