Performance Marketing Manager

2 weeks ago

Noida, Uttar Pradesh, India Sociapa Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Job Title: Performance Marketing Specialist

Location:
Noida, Uttar Pradesh

Employment Type:
Full-Time

Experience:
2–5 years (Agency or Quick Commerce experience preferred)

About Us – Sociapa Ventures Pvt. Ltd.

Sociapa is a dynamic brand management and digital marketing agency driving growth through strategy, creativity, and data-led performance. We partner with leading FMCG, lifestyle, and consumer brands — delivering high-performing campaigns across digital and quick commerce platforms.

Role Overview:

We are seeking a Performance Marketing Specialist
with strong expertise in
paid media and Quick Commerce marketing
. The ideal candidate should have a proven track record of managing and optimizing campaigns on platforms like
Meta, Google, YouTube
, and
Quick Commerce marketplaces (Blinkit, Zepto, Swiggy Instamart, Big Basket, etc.)
.

This role demands a results-driven marketer who can balance analytical thinking with creative execution to deliver measurable performance outcomes across multiple digital ecosystems.

Key Responsibilities:

  • Plan, execute, and optimize
    paid digital campaigns
    across
    Google Ads, Meta Ads (Facebook & Instagram)
    ,
    YouTube
    , and
    Quick Commerce platforms
    (Blinkit, Zepto, Instamart, BigBasket, etc.).
  • Drive campaigns for
    product visibility, conversions, and sales uplift
    across eCommerce and Q-Commerce platforms.
  • Analyze campaign performance using
    Google Looker Studio, Analytics, Excel, Power BI
    , or similar tools; provide insights and actionable recommendations.
  • Conduct
    A/B testing
    , audience segmentation, and creative optimization to maximize ROI.
  • Collaborate with the creative, content, and client servicing teams to ensure messaging consistency and campaign synergy.
  • Monitor
    budget pacing, bids, and performance trends
    , ensuring cost efficiency and goal achievement.
  • Stay updated on
    Quick Commerce trends, category dynamics, and platform algorithms
    to maintain a competitive edge.
  • Prepare detailed
    performance reports
    , dashboards, and client presentations with measurable KPIs.

Required Skills & Qualifications:

  • 2–5 years of hands-on experience in
    performance marketing
    , preferably in a
    digital marketing or eCommerce/Quick Commerce environment
    .
  • Strong command of
    Google Ads, Meta Ads, YouTube Ads
    , and marketplace ad platforms like
    Blinkit Ads, Zepto Ads, and Instamart
    .
  • Analytical mindset with expertise in
    Looker Studio, Google Analytics, Excel, Tableau, or Power BI
    .
  • Proven ability to manage multiple client campaigns with clear performance tracking and optimization.
  • Deep understanding of
    FMCG, consumer goods, and online retail ecosystems
    .
  • Excellent communication, reporting, and client interaction skills.
  • Bachelor's degree in
    Marketing, Business, or related field
    .

Preferred Qualifications:

  • Google Ads and Meta Blueprint Certifications
    are an advantage.
  • Prior experience in
    Quick Commerce ad management
    and
    FMCG campaign strategy
    .
  • Familiarity with
    CRM tools
    ,
    conversion rate optimization (CRO)
    , and
    landing page analytics
    .

To Apply:

Send your CV and relevant campaign reports to

and

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