Manager / Assistant Manager - Branding & Marketing

7 days ago

Bengaluru, Karnataka, India Eepsita Consulting Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

Branding & Communication

  • Develop and maintain companies brand identity across all platforms (print, digital, on-site, corporate).
  • Ensure consistent messaging and positioning across all communications.
  • Conceptualize and manage brand campaigns to enhance recall and reputation.
  • Coordinate with agencies/vendors for creative, media, and branding material.

Marketing Strategy & Campaigns

  • Design and execute marketing plans for project launches, ongoing projects, and corporate campaigns.
  • Plan & monitor ATL (print, outdoor, radio, TV) and BTL (events, activations, exhibitions) activities.
  • Oversee production of marketing collaterals (brochures, presentations, videos, signage, hoardings).
  • Track and analyze campaign effectiveness to optimize ROI.

Digital & Social Media Marketing

  • Manage website content, SEO/SEM, paid ads, and performance marketing.
  • Build strong social media presence (Facebook, Instagram, LinkedIn, YouTube, etc.).
  • Drive online lead generation campaigns in coordination with the sales team.
  • Monitor analytics and competitor activity to refine strategies.

Customer Engagement & Events

  • Organize customer events, property showcases, and brand experiences.
  • Manage corporate communication, PR, and media relations.
  • Build CRM initiatives to enhance customer loyalty and referrals.

Market Intelligence

  • Conduct market research, competitor analysis, and customer insights.
  • Provide data-driven recommendations to management for positioning and pricing strategies.

Key Skills & Competencies:

  • Strong knowledge of branding, real estate marketing, and lead generation.
  • Creative thinking with ability to develop impactful campaigns.
  • Hands-on experience with digital marketing tools (Google Ads, Meta Ads, Analytics, SEO/SEM).
  • Strong vendor management & negotiation skills.
  • Excellent communication, presentation, and stakeholder management.
  • Ability to work in a fast-paced, growth-oriented environment.

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