Sales Manager( Beverage or FMCG Sector)

1 day ago

Varanasi, Uttar Pradesh, India SBS - Specular Business Services Full time

Job Description: Regional Sales Manager (RSM)

Experience : 3 to 10 years

Industry:
FMCG / Beverage

Location:
Varanasi and Jaipur

Position Summary

The Regional Sales Manager will be responsible for driving primary & secondary sales, managing distributor networks, leading the sales team, and ensuring market expansion across Varanasi & nearby districts. The role focuses on achieving sales targets, improving market share, and executing trade marketing initiatives in line with company goals.

Key Responsibilities

1. Sales & Revenue Management

Achieve monthly, quarterly, and annual sales targets for the region.

Ensure both
primary sales (distributors)
and
secondary sales (retail)
are met consistently.

Conduct regular sales forecasting and market analysis.

Monitor and control trade schemes, pricing, and discounts.

2. Distributor & Channel Management

Appoint and manage distributors, super-stockists, and sub-distributors.

Ensure distributor ROI, stock norms, timely claims settlement, and infrastructure compliance.

Conduct monthly business reviews with distributors.

Expand distribution in semi-urban and rural markets around Varanasi.

3. Team Leadership

Lead, motivate, and train a team of Sales Officers/TSIs/Sales Executives.

Conduct joint field working and performance reviews.

Ensure territory coverage, beat planning & productivity.

4. Market Expansion & Execution

Identify new market opportunities and drive numeric & weighted distribution.

Ensure strong visibility through merchandising and trade marketing activities.

Manage modern trade, key accounts, and institutional sales in the region.

Drive new product launches with on-ground activation.

5. Reporting & Compliance

Submit timely MIS reports, competitor analysis, and sales dashboards.

Ensure adherence to company policies, processes, and brand guidelines.

Monitor credit limits and outstanding payments.

Key Skills & Competencies

Strong knowledge of FMCG/Beverage sales & distribution

Excellent negotiation, communication, and leadership skills

Strong analytical and data-driven decision-making

Ability to manage large territories and multi-tier distribution networks

Proficiency in MS Excel, MIS tools & CRM/SFA apps

  • Sales Manager

    2 weeks ago

    Varanasi, Uttar Pradesh, India SBS - Specular Business Services Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Company DescriptionSpecular Business Services LLP, founded in 2025 under the leadership of award-winning entrepreneur Sai Prasanna Kumar Valluri, is a leading company in Digital Marketing, IT Services, IT Staffing, and Business Consulting. Headquartered in Hyderabad, India, SBS serves startups, businesses, and enterprises worldwide, providing innovative...

  • Sales Manager

    1 week ago

    Varanasi, Uttar Pradesh, India SBS - Specular Business Services Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Company DescriptionSpecular Business Services LLP (SBS), founded in 2025 and led by award-winning entrepreneur Sai Prasanna Kumar Valluri, is a top digital marketing, IT services, IT staffing, and business consulting firm. Headquartered in Hyderabad, India, SBS provides comprehensive digital solutions for startups, businesses, and enterprises globally. With...

  • Area Sales Manager

    5 days ago

    Varanasi, Uttar Pradesh, India SBS - Specular Business Services Full time ₹ 50,00,000 - ₹ 1,00,00,000 per year

    Job Description: Area Sales Manager (FMCG/Beverage Sector)Position:Area Sales ManagerIndustry:FMCG / BeveragesLocation:VaranasiExperience:3–8 yearsRole OverviewThe Area Sales Manager (ASM) is responsible for driving sales growth, managing distributors developing the retail network, and ensuring targeted execution in the assigned territory. This role...

  • Regional Sales Manager

    3 days ago

    Varanasi, Uttar Pradesh, India SBS - Specular Business Services Full time

    Job Description: Regional Sales Manager (RSM) – VaranasiIndustry:FMCG / BeverageLocation:VaranasiPosition SummaryThe Regional Sales Manager will be responsible for driving primary & secondary sales, managing distributor networks, leading the sales team, and ensuring market expansion across Varanasi & nearby districts. The role focuses on achieving sales...

  • Area Sales Manager

    5 days ago

    Varanasi, Uttar Pradesh, India Mahindra & Mahindra Ltd Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Responsibilities & Key DeliverablesRetail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on...

  • sales officer

    3 days ago

    Varanasi, Uttar Pradesh, India Qualfis Foodz Private Ltd Full time

    Job Title: FMCG Sales OfficerDepartment: Sales & MarketingLocation: Varanasi Uttar pradeshJob Summary:We are seeking a proactive and result-oriented FMCG Sales Officer to promote and sell our fast-moving consumer goods. The Sales Officer will be responsible for meeting sales targets, maintaining strong relationships with distributors and retailers, expanding...

  • Area Sales Manager

    3 days ago

    Varanasi, Uttar Pradesh, India Comptech Motocorp Pvt. Ltd. Full time

    Company DescriptionComptech Motocorp, headquartered in Ahmedabad, India, is a trailblazer in the electric scooter industry, dedicated to eco-friendly urban transportation. With a commitment to sustainability and cutting-edge technology, the company offers innovative scooters equipped with advanced features like smart connectivity and efficient battery life....

  • Area Sales Manager

    2 weeks ago

    Varanasi, Uttar Pradesh, India VENTAIR MULTIPLEX APPLIANCES PVT. Full time ₹ 3,60,000 - ₹ 7,20,000 per year

    Job Summary:The Area Sales Manager is responsible for overseeing sales operations within a specific geographic area, ensuring business growth, managing the sales team, achieving sales targets, and building strong relationships with distributors, dealers, and key customers.Key Responsibilities:Sales Planning & ExecutionDevelop and implement sales strategies...

  • Manager - Payments - Merchant Acquiring

    3 days ago

    Varanasi, Uttar Pradesh, India Bajaj Finance Full time

    Job PurposeBajaj Finance Ltd.- As part of its Payments strategy wants to enter into the space of QR Acquiring.- The QR Acquiring Area Manager will be required to build the business grounds up for his/her defined territory, by hiring and putting the entire team in place, and then managing the execution of the QR deployment, transactions & GMV. Duties and...

  • Senior Sales Executive

    5 days ago

    Varanasi, Uttar Pradesh, India ROCOVO INTERNATIONAL PRIVATE LIMITED Full time ₹ 2,00,000 - ₹ 8,00,000 per year

    Company DescriptionROCOVO INTERNATIONAL PRIVATE LIMITED is headquartered in G-65 SECTOR 63, NOIDA, Uttar Pradesh, India. The company is renowned for its dynamic work environment and commitment to excellence. ROCOVO INTERNATIONAL is dedicated to providing innovative solutions and services to its clients, fostering growth and success.Role DescriptionThis is a...