Manager - Packaging

Job Title:
Manager, Packaging Development

Focus Personal Care, Skincare, & Color Cosmetics
Travel Approximately:
15-20 %

Work Environment:
Fast-paced, Flexible, Startup Culture

Job Summary
The Manager, Packaging Development will be the key technical leader driving all

packaging initiatives for new product launches across Personal Care and Color

Cosmetics. This role requires an innovator with deep technical knowledge in rigid,

semi-rigid, paperboard and laminate packaging. The candidate must possess

exceptional project management and stakeholder management skills, a hands-on

approach to mould development, and a proven ability to perform value

engineering while maintaining strong quality standards. Crucially, the manager must

have an in-depth understanding of the cost breakdown for key formats, including

glass bottles, PET bottles, Cap/Closures, Labels, Paperboard, and corrugated

shippers, to drive maximum profitability and efficiency. This position requires

flexibility, strong conflict resolution skills, and the ability to thrive in a high-growth,

startup culture.

Core Responsibilities
I. New Product Launch & Innovation Leadership
Drive NPD Process:
Lead the full packaging lifecycle from concept definition

to commercialization for a high volume of new product launches in the

personal care and color cosmetics segments.

Innovation & Ideation:
Act as a packaging innovator, continuously scouting

new materials, formats, and design technologies to enhance consumer

experience, improve sustainability, and reduce costs.

Mould Development Expertise:
Directly manage and execute the technical

development and validation of new tooling and moulds for custom primary

packaging components (e.g., bottles, jars, closures).

II. Project Management & Stakeholder Management
End-to-End Project Ownership:
Utilize exceptional project management

skills to define scopes, manage timelines, control budgets, and ensure on-

time delivery of all packaging projects.

Stakeholder Alignment:
Serve as the primary liaison, demonstrating strong

stakeholder management and communication skills to align cross-

functional teams (Marketing, Operations, R&D, Procurement).

Conflict Resolution:
Exhibit proficiency in critical thinking and managing

conflict situations effectively to resolve technical and project-related

roadblocks quickly and maintain positive team dynamics.

**III. Technical Expertise & Quality Assurance

Costing & Value Engineering:**
Possess deep expertise in the costing of

packaging material, including bottles, caps, pumps, labels, paperboard

cartons, and glass bottles. Conduct robust cost analysis and value

engineering activities.
Material Specialization:
Provide in-depth technical knowledge and

troubleshoot issues related to the functional performance of laminates (e.g.,

tubes) and rigid packaging components.
Decoration Mastery:
Maintain a good understanding of decoration

techniques (e.g., screen printing, hot stamping, labeling, offset printing) and

ensure technical feasibility and quality execution on all packaging.
Quality Resolution:
Lead and execute projects focused on resolving

complex quality issues related to packaging components or filling line

performance, driving effective and lasting resolution.

V. Sustainability and Regulatory Leadership
Plastic & Rigid Packaging:
Drive the adoption of Post-Consumer Recycled

(PCR) content in bottles, jars, and closures, setting targets and validating

material performance, color, and compatibility.

Paperboard Packaging:
Lead initiatives to optimize carton design for

material reduction, ensuring all paperboard is sourced from certified

sustainable forests (e.g., FSC-certified) and maximizing the use of recycled

fiber.

Flexible Packaging (Laminates):
Focus on transitioning complex multi-

material flexible packaging (e.g., sachets, tubes) to mono-material

structures that are designed for recyclability without compromising product

preservation.

Regulatory Compliance:
Ensure all packaging materials and claims comply

with local and international environmental regulations, recycling mandates,

and labeling standards.

Reporting:
Track and report key packaging sustainability metrics, such as

plastic usage and recyclability rates, in line with company goals.

Qualifications And Required Skills
Education:
Bachelor's degree in Engineering , PG in Packaging from

IIP/SIES.

Experience:
7+ years of dedicated packaging development experience,

specifically within the Personal Care and/or Color Cosmetics industry.

Technical:
Proven expertise in mould development, strong understanding of

injection moulding processes, and comprehensive knowledge of material

properties for both plastic and glass packaging.

Soft Skills:
Demonstrated excellence in communication, problem-solving,

critical thinking, and conflict management.

Travel:
Willingness to travel up to 20% internationally and domestically for

supplier visits, trials, and trade shows.

About Company
Founded in 2011, Purplle has emerged as one of India's premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 8 exclusive stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India's 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India's booming beauty landscape, revolutionizing the way the nation experiences beauty.