Product Manager-Digital Banking

2 days ago


Mumbai, Maharashtra, India Kotak Mahindra Bank Full time ₹ 10,00,000 - ₹ 25,00,000 per year

Product Manager-Digital Banking Kotak 811-Regional Sales

Key Responsibilities

Strategic Product Leadership

• Develop and execute comprehensive product strategy and roadmap for marketing technology products in alignment with the bank's overall business objectives

• Define product vision and success metrics for marketing automation platforms, customer data platforms (CDPs), personalization engines, and analytics tools

• Drive product-led growth initiatives to enhance customer acquisition, engagement, and retention through scalable digital marketing solutions

• Conduct market research and competitive analysis to identify emerging trends and opportunities in financial services marketing technology

Platform & Technology Management

• Oversee the entire lifecycle of marketing technology platforms including Data Management Platforms, orchestration tools, and personalization platforms

• Lead technical requirements gathering, API integrations, and system architecture decisions in collaboration with engineering teams

• Manage vendor relationships and evaluate new marketing technology solutions for potential integration

• Ensure platform performance, stability, security, and compliance with banking regulations

Cross-Functional Collaboration

• Partner closely with marketing, analytics, risk, technology, product, and design teams to deliver integrated marketing solutions

• Work with compliance and legal teams to ensure all marketing technology implementations meet regulatory requirements and data privacy standards

• Collaborate with sales and customer service teams to optimize lead generation and customer journey mapping

• Lead cross-functional project teams through product launches and feature releases

Customer Experience & Analytics

• Drive development of personalized customer experiences using data analytics and AI-powered marketing tools

• Implement advanced customer segmentation, targeting capabilities, and real-time personalization features

• Establish and monitor key performance indicators (KPIs) for marketing technology products, including customer acquisition costs, engagement rates, and ROI

• Conduct user testing and feedback collection to continuously improve product functionality and user experience

Agile Product Development

• Lead product development using Agile methodologies, managing sprint planning, backlog prioritization, and iterative releases

• Create detailed product requirements, user stories, and acceptance criteria for development teams

• Coordinate product testing, quality assurance, and deployment processes

• Manage product launches and post-launch optimization efforts
Required Qualifications

Education

• Bachelor's degree in Business, Marketing, Computer Science, Information Technology, or related quantitative field

• Master's degree in Business Administration (MBA) or related field preferred
Experience

• 8 years of product management experience, with at least 5 years in marketing technology

• 5 years of hands-on experience with marketing technology platforms, including CDPs, marketing automation tools, and analytics platforms

Technical Skills

• Deep understanding of marketing technology architecture, API integrations, and data management platforms

• Proficiency with marketing automation tools, analytics platforms, and personalization engines

• Knowledge of customer data management, segmentation strategies, and real-time marketing capabilities

• Familiarity with cloud computing, data analytics tools, and AI/ML applications in marketing

• Experience with Agile development methodologies and product management tools


• Previous experience in startups or high-growth technology environments

• Track record of driving measurable business results through product innovation
Core Competencies

Technical Expertise

• Marketing Technology Proficiency: Deep knowledge of martech stack components, integration patterns, and optimization strategies

• Data Analytics: Strong analytical skills with ability to interpret complex data and translate insights into product improvements

• System Architecture Understanding: Comprehension of how marketing platforms integrate with banking systems and customer data sources

Strategic Thinking

• Market Vision: Ability to anticipate market trends and customer needs in financial services marketing

• Product Strategy: Experience developing long-term product roadmaps that align with business objectives

• Innovation Leadership: Track record of identifying and implementing breakthrough marketing technology solutions

Leadership & Communication

• Cross-functional Leadership: Proven ability to lead and influence teams across marketing, technology, and business units

• Stakeholder Management: Excellence in managing relationships with vendors, internal teams, and senior executives

• Strategic Communication: Ability to articulate complex technical concepts to non-technical stakeholders

Strategic Product Leadership

• Develop and execute comprehensive product strategy and roadmap for marketing technology products in alignment with the bank's overall business objectives

• Define product vision and success metrics for marketing automation platforms, customer data platforms (CDPs), personalization engines, and analytics tools

• Drive product-led growth initiatives to enhance customer acquisition, engagement, and retention through scalable digital marketing solutions

• Conduct market research and competitive analysis to identify emerging trends and opportunities in financial services marketing technology

Platform & Technology Management

• Oversee the entire lifecycle of marketing technology platforms including Data Management Platforms, orchestration tools, and personalization platforms

• Lead technical requirements gathering, API integrations, and system architecture decisions in collaboration with engineering teams

• Manage vendor relationships and evaluate new marketing technology solutions for potential integration

• Ensure platform performance, stability, security, and compliance with banking regulations

Cross-Functional Collaboration

• Partner closely with marketing, analytics, risk, technology, product, and design teams to deliver integrated marketing solutions

• Work with compliance and legal teams to ensure all marketing technology implementations meet regulatory requirements and data privacy standards

• Collaborate with sales and customer service teams to optimize lead generation and customer journey mapping

• Lead cross-functional project teams through product launches and feature releases

Customer Experience & Analytics

• Drive development of personalized customer experiences using data analytics and AI-powered marketing tools

• Implement advanced customer segmentation, targeting capabilities, and real-time personalization features

• Establish and monitor key performance indicators (KPIs) for marketing technology products, including customer acquisition costs, engagement rates, and ROI

• Conduct user testing and feedback collection to continuously improve product functionality and user experience

Agile Product Development

• Lead product development using Agile methodologies, managing sprint planning, backlog prioritization, and iterative releases

• Create detailed product requirements, user stories, and acceptance criteria for development teams

• Coordinate product testing, quality assurance, and deployment processes

• Manage product launches and post-launch optimization efforts
Required Qualifications

Education

• Bachelor's degree in Business, Marketing, Computer Science, Information Technology, or related quantitative field

• Master's degree in Business Administration (MBA) or related field preferred
Experience

• 8 years of product management experience, with at least 5 years in marketing technology

• 5 years of hands-on experience with marketing technology platforms, including CDPs, marketing automation

Experience LevelMid Level

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