
Area Business Development Manager
3 days ago
- Expanding business in the new & existing marketplace; building & maintaining better relationship with clients/ Customers/end users and managing accountability.
- Business Development from Builders, Contractor and other Stake Holders.
- Generating leads in Retail and Project sales.
- People & Processes Management
- Team Handling, Training, Guiding, Leading & Motivating the Team.
- User & Influencers Development
- Producing demand by conducting shop meet, contractor & sub-dealer meets, and distributing samples/gifts/POP-PPS to the channel partners by Team.
Market Development
- Market Development of companys focus products and enhancement of sales through various marketing initiatives/drives.
- Driving Marketing Initiatives like- Counter meet, user meet etc.
- Business development through market visit at End Users/site
User & Influencers Development
- To drive user life cycle management.
- Responsible for meeting end user connect targets for the sales area.
- Responsible for tertiary targets, segment wise, of the sales area.
- Development of New Key Accounts.
- Key user development through trainings as well as product application trials.
- Product specification through influencers like Architects, Interior Designers.
Training & Development
- Conducting formal and informal (SGA) meetings as per allocated calendar (Product Knowledge training -as per business plan /Application Training/ Training on Planning and Implementation of Market Development Module/ How to conduct user development meets) for TSMs/ BDMs/ Key end users.
- Driving Performance and grooming of low performing BDMs.
- Ensuring Brand building activities through BTL activities & act as liaison between Brand & sales team for assigned Geography.
Launching & Promotion of new Products
- Launching of products: Driving of end user connect program.
- Promotion of new products/applications
Market Research
- To conduct market research and collect systematic feedback from users| retailers| team.
- To generate market intelligence and track competitors activity.
BTL Promotion activity
- Execution of BTL activities like SGA, large contractors meet, etc.
- Coordinate for BTL activities executed by Sales officers in the territory.
- Lead the events, exhibition, and other User/ Influencers activities
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