Presales Lead

16 minutes ago

Mumbai Metropolitan Region, India Truva Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Company Overview

Founded in 2023, by IIT and Stanford GSB alumni, Truva aims to build the most delightful and trustworthy home-buying experience in India (akin to Spinny for Homes). Their comprehensive home buying platform enables the buyer's journey end to end, right from the discovery of great houses and arranging home visits, to ensuring all legal and financial support. Their offering has enabled them to build the company profitably from Day 1 and raise from marquee investors.

Role Overview

As the
Presales Lead
, you'll own Truva's top-of-funnel - ensuring every inquiry is serviced on time, qualified effectively, and converted into site visits. You'll manage all presales channels including in-house callers, outsourced agencies, and chat-based touchpoints. You'll also be responsible for re-churning the CRM to generate revisits and maximize conversion efficiency.

Key Responsibilities

1. Lead Servicing & Qualification

  • Oversee all inbound and outbound leads across channels - performance marketing, society data, referrals, and 3P platforms.
  • Ensure timely first contact, structured follow-ups, and consistent lead servicing.
  • Qualify leads based on defined parameters for both sellers and buyers.
  • Track and maintain CRM hygiene - no lead left unattended or stagnant.

2. Conversion to Visits

  • Drive the funnel from first contact to scheduled visits = owning the conversion percentage as a core KPI.
  • Manage scripts, follow-up cadence, and pitch to maximize visit conversion.
  • Coordinate closely with sales to ensure high-quality visit experiences and feedback loops.

3. CRM Rechurn & Reactivation

  • Regularly identify and re-engage old or dropped leads from the CRM.
  • Design re-churn campaigns and follow-up workflows (calls, WhatsApp, SMS).
  • Track reactivation metrics and continuously improve revisit contribution.

4. Team & Partner Management

  • Lead and coach in-house callers for quality, speed, and efficiency.
  • Manage outsourced calling agencies to ensure adherence to Truva's playbook.
  • Oversee chat and WhatsApp-based lead servicing operations.

5. Reporting & Optimization

  • Track and report key presales metrics — connect %, qualification %, visit conversion %, rechurn %.
  • Analyze funnel drop-offs and suggest process or script improvements.
  • Collaborate with Sales and Marketing to improve overall funnel performance.

What You'll Bring

  • 4–7 years of experience in presales / inside sales / lead management, ideally in real estate, proptech, or high-ticket B2C categories.
  • Experience managing both in-house teams and outsourced calling agencies.
  • Strong understanding of CRM systems, call center operations, and lead scoring models.
  • Excellent communication and people management skills.
  • Analytical mindset with the ability to translate data into action.
  • Fast, structured, and comfortable in a high-volume environment.

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