Social Media Strategist

2 days ago

Mumbai, Maharashtra, India Spicetree Design Agency (SDA) Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Company Description

Spicetree Design Agency (SDA) is a leading digital agency specializing in engaging and retaining customers through the power of storytelling. By combining creative solutions with effective strategies, SDA successfully captures the attention and interest of prospects, guiding them through the purchasing process.

Role Description

This is a full-time on-site role for a Digital Marketing Executive located in Mumbai. The Digital Marketing Executive will be responsible for developing and implementing marketing strategies, managing social media platforms and analyzing performance analytics. Daily tasks will include executing marketing campaigns, monitoring performance metrics, and optimizing engagement strategies to achieve the best possible outcomes.

1. Strategy & Planning

  • Assist in the
    development and execution of digital marketing strategies
    to achieve business goals.
  • Plan and manage campaigns across various digital channels —
    search, social, email, and display
    .
  • Conduct
    market research
    to identify trends, competitors, and customer insights.

2. Performance Marketing

  • Manage and oversee
    Google Ads, Meta Ads, and other paid campaigns
    ,
  • Monitor
    CPC, CTR, conversions, ROAS
    , and other KPIs with the help of performance marketing team

3. Social Media Management

  • Manage daily posting and engagement across
    Instagram, Facebook, LinkedIn, X, and YouTube
    .
  • Plan monthly content calendars and coordinate with design and content teams.
  • Track engagement metrics and audience growth, adjusting strategies as needed.

4. Content & Communication

  • Collaborate with creative teams to create
    relevant, engaging, and brand-aligned content
    .
  • Write or review
    copy for ads, blogs, social media posts, and email campaigns
    .
  • Ensure consistent tone, language, and message across all digital platforms.

6. Email Marketing & Automation

  • Create and manage
    email campaigns
    , newsletters, and automation workflows.
  • Monitor
    open rates, click rates, and conversions
    , and refine strategies based on data.

7. Analytics & Reporting

  • Prepare
    weekly/monthly performance reports
    across all digital platforms.
  • Analyze data to provide
    actionable insights and improvement recommendations
    .
  • Present campaign performance updates to clients or management.

8. Coordination & Teamwork

  • Collaborate closely with the
    design, content, and sales teams
    to ensure aligned communication.
  • Assist client servicing teams in campaign planning, execution, and delivery.
  • Stay updated with the
    latest digital marketing tools, trends, and best practices
    .
  • Manage client interactions and coordinate feedback loops.
  • Support influencer collaborations and digital PR activities.
  • Ensure timely execution of all deliverables and adherence to brand guidelines.

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