Social Media Manager

2 days ago

Chennai, Tamil Nadu, India Spinta Digital Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description: Senior Social Media Manager

Location:
Chennai

Company:
Spinta Digital

About Spinta Digital

At Spinta Digital, we are a growth-driven digital agency working across industries like
healthcare, education, SaaS, real estate, and consumer brands
. We partner with clients to build powerful brands, scale marketing strategies, and deliver measurable ROI.

We're looking for a
Senior Social Media Manager
to lead our social media practice, manage key accounts, and mentor our team in delivering
award-worthy campaigns
.

Role Overview

The
Senior Social Media Manager
will play a pivotal role in building and executing social media strategies across Instagram, LinkedIn, YouTube, and emerging platforms. This position requires someone who can
blend creativity with analytics
,
manage a team of brand managers/designers
, and
bring innovation to every campaign
.

Key Responsibilities

  • Strategy & Planning
  • Develop and oversee social media strategies for multiple brands across industries.
  • Create campaign roadmaps aligned with client business goals.
  • Stay on top of industry trends, algorithms, and emerging social platforms.
  • Team & Client Leadership
  • Mentor and guide brand managers, designers, and editors.
  • Collaborate closely with clients, providing thought leadership and ensuring brand voice consistency.
  • Build success stories and case studies from campaigns.
  • Content & Campaigns
  • Supervise ideation, production, and execution of high-quality, trend-driven content
    .
  • Ensure content is
    engaging, shareable, and performance-oriented
    .
  • Develop content buckets, calendars, and creative briefs for clients.
  • Analytics & Growth
  • Track performance metrics across platforms, generate insights, and optimize campaigns.
  • Manage ad budgets, boost campaigns, and deliver growth in engagement, leads, or sales.
  • Report ROI clearly to clients and management.
  • Innovation
  • Introduce new campaign formats, storytelling styles, and partnerships (influencer/UGC/brand collabs).
  • Explore AI-driven tools for content and analytics to improve efficiency.

Requirements

  • 5–7 years of experience in social media marketing, with agency experience preferred.
  • Proven track record of
    growing brands on Instagram, LinkedIn, and other platforms
    .
  • Strong leadership and people management skills.
  • Exceptional understanding of
    content hooks, reels, UGC, and platform-specific storytelling
    .
  • Analytical mindset with hands-on experience in tools like Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, and social listening tools.
  • Excellent communication and presentation skills.
  • Ability to
    work across multiple industries
    , balancing creativity with performance goals.

Preferred Skills

  • Experience managing
    D2C, wellness, education, and consumer tech brands
    .
  • Knowledge of SEO/SEM as it ties to social growth.
  • Strong creative instinct with an eye for design and video trends.
  • Case studies or award-winning campaign experience is a strong plus.

What We Offer

  • Opportunity to work with
    top brands across industries
    .
  • A culture that values
    innovation, creativity, and measurable growth
    .
  • Chance to
    lead a growing team
    and build impactful case studies.
  • Competitive salary

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