Social Media Manager

13 hours ago

Chennai, Tamil Nadu, India Cloutgency Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview

Manage social media presence to drive customer retention, community building, and brand loyalty for D2C brands. Focus on post-purchase engagement and creating long-term customer relationships. Key Responsibilities

●
Retention-Focused Social Strategy

  • Develop social media strategies that support customer retention objectives
  • Create content calendars focused on customer education, community building, and loyalty
  • Plan and execute customer success stories and user-generated content campaigns
  • Implement social media customer service and support strategies

●
Community Management

  • Build and nurture online communities around D2C brands
  • Manage customer interactions, reviews, and feedback across platforms
  • Create engagement strategies that encourage repeat customers to advocate for brands
  • Develop loyalty and referral program promotion through social channels

●
Content Creation & Curation

  • Create educational and entertaining content that adds value beyond product promotion
  • Develop customer onboarding content for new purchasers
  • Create behind-the-scenes content that builds brand connection and loyalty
  • Curate user-generated content and customer testimonials

●
Cross-Channel Integration

  • Align social media content with email and WhatsApp campaigns
  • Support retention campaigns through social media promotion
  • Drive traffic to loyalty programs and retention-focused landing pages
  • Integrate social media with customer lifecycle marketing efforts

Key Performance Indicators

● Social media engagement rates and community growth

● Customer retention attribution from social media activities

● User-generated content volume and engagement

● Social media customer service response time and satisfaction

● Cross-channel campaign integration effectiveness

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