
Social Media Manager
1 day ago
Role Overview
Manage social media presence to drive customer retention, community building, and brand loyalty for D2C brands. Focus on post-purchase engagement and creating long-term customer relationships. Key Responsibilities
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Retention-Focused Social Strategy
- Develop social media strategies that support customer retention objectives
- Create content calendars focused on customer education, community building, and loyalty
- Plan and execute customer success stories and user-generated content campaigns
- Implement social media customer service and support strategies
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Community Management
- Build and nurture online communities around D2C brands
- Manage customer interactions, reviews, and feedback across platforms
- Create engagement strategies that encourage repeat customers to advocate for brands
- Develop loyalty and referral program promotion through social channels
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Content Creation & Curation
- Create educational and entertaining content that adds value beyond product promotion
- Develop customer onboarding content for new purchasers
- Create behind-the-scenes content that builds brand connection and loyalty
- Curate user-generated content and customer testimonials
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Cross-Channel Integration
- Align social media content with email and WhatsApp campaigns
- Support retention campaigns through social media promotion
- Drive traffic to loyalty programs and retention-focused landing pages
- Integrate social media with customer lifecycle marketing efforts
Key Performance Indicators
● Social media engagement rates and community growth
● Customer retention attribution from social media activities
● User-generated content volume and engagement
● Social media customer service response time and satisfaction
● Cross-channel campaign integration effectiveness
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