Social Media Manager

18 hours ago

Chennai, Tamil Nadu, India Insight hcm Full time ₹ 4,20,000 - ₹ 9,60,000 per year

Role Overview

Manage social media presence to drive customer retention, community building, and brand loyalty for D2C brands. Focus on post-purchase engagement and creating long-term customer relationships.

Key Responsibilities

● Retention-Focused Social Strategy

○ Develop social media strategies that support customer retention objectives

○ Create content calendars focused on customer education, community building, and loyalty ○ Plan and execute customer success stories and user-generated content campaigns

○ Implement social media customer service and support strategies\

● Community Management

○ Build and nurture online communities around D2C brands

○ Manage customer interactions, reviews, and feedback across platforms

○ Create engagement strategies that encourage repeat customers to advocate for brands ○ Develop loyalty and referral program promotion through social channels

● Content Creation & Curation

○ Create educational and entertaining content that adds value beyond product promotion ○ Develop customer onboarding content for new purchasers

○ Create behind-the-scenes content that builds brand connection and loyalty

○ Curate user-generated content and customer testimonials

● Cross-Channel Integration

○ Align social media content with email and WhatsApp campaigns

○ Support retention campaigns through social media promotion

○ Drive traffic to loyalty programs and retention-focused landing pages

○ Integrate social media with customer lifecycle marketing efforts Key Performance Indicators

● Social media engagement rates and community growth

● Customer retention attribution from social media activities

● User-generated content volume and engagement

● Social media customer service response time and satisfaction

● Cross-channel campaign integration effectiveness

Job Type: Full-time

Pay: ₹35, ₹40,000.00 per month

Work Location: In person

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