Social Media Manager

20 hours ago

Chennai, Tamil Nadu, India Vaya Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Seeking a seasoned Social Media Marketing expert to drive brand presence, create engaging content, and manage influencer campaigns.

Requires 5-10 years in digital marketing, ads management, and analytics.

Strong communication and collaboration skills needed.

Responsibilities:

Social Media Strategy & Management: Develop, implement, and manage comprehensive social media strategies to increase brand awareness, engagement, and audience growth across various platforms (e.g., Facebook, Instagram, LinkedIn, X, TikTok, YouTube).

Content Creation & Curation: Lead the creation, curation, and scheduling of engaging, high-quality, and on-brand content (visuals, videos, written posts) optimized for each social channel.

Influencer Marketing: Identify, recruit, and manage influencer collaborations and campaigns from concept to execution and analysis.

Paid Social Advertising: Plan, execute, and optimize paid social media campaigns across platforms, managing budgets and targeting to maximize ROI.

Performance Analysis & Reporting: Monitor, analyze, and report on social media performance using relevant analytics tools, providing actionable insights and recommendations for optimization.

Community Management: Engage with the online community, respond to comments and messages, and foster a positive brand image.

Trend Monitoring: Stay current with social media trends, tools, applications, channels, design, and strategy to ensure the brand remains innovative and competitive.

Cross-functional Collaboration: Work closely with marketing, creative, product, and sales teams to ensure cohesive brand messaging and integrated campaigns.

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