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Social Media Manager
2 weeks ago
Job Title: Social Media Manager (E-Commerce)
Location: Chennai
Company: Annachy (Powered by Saravana Stores)
We are an early-stage ecommerce venture, backed by a renowned South Indian retail chain with over 50 years of legacy and 6 flagship super-stores across Tamil Nadu. Our mission is to bring the same trusted shopping experience to online customers, delivering trusted quality products at the lowest prices.
We are looking for a results-oriented and experienced Social Media Manager to lead our social media strategy and execution.
Key Responsibilities:
· Content Strategy:
Creating and implementing a social media strategy aligned with the company's overall marketing goals, including identifying target audiences and setting objectives.
· Content Creation and Management:
Developing engaging content, including text, images, videos, and other multimedia, for various platforms.
· Community Engagement:
Interacting with followers, responding to comments and messages, and building a positive online community.
· Analytics and Reporting:
Monitoring social media performance, analysing data, and reporting on key metrics to track campaign effectiveness.
· Promotions:
Managing paid campaigns to increase visibility and engagement.
· Campaign Management:
Planning, executing, and optimizing social media campaigns to achieve specific goals, such as increasing followers, boosting engagement, or generating leads.
· Collaboration:
Working with other departments, such as marketing, sales, and product development, to ensure alignment and synergy.
· Trend Analysis:
Keeping up with the latest trends, tools, and technologies in the social media landscape.
Qualifications:
· 3+ years of experience in a social media manager role.
· Extensive experience in driving social media strategies, with a proven ability to scale user acquisition and drive sales through social media.
· Proficiency in using marketing tools and data analysis.
· Experience managing influencers and driving ROI through campaigns.
· Proven expertise in budget management and optimizing marketing spend
· Excellent communication and team management skills, with the ability to build and nurture external and internal relationships.
Preferred:
· Good understanding of the Tamil Nadu market, with experience tailoring campaigns to local consumer behaviour and preferences
Comp & Benefits
· Attractive compensation and benefits for the right candidate.
Why Annachy?
Growth Potential: You will get to play a pivotal role in building a high-growth company from the ground up - a unique opportunity to shape the future of- value e-commerce, for crores of customers, starting with South India.
