
Social Media Manager
4 days ago
Manage social media presence to drive customer retention, community building, and brand loyalty for D2C brands. Focus on post-purchase engagement and creating long-term customer relationships.
Key Responsibilities
● Retention-Focused Social Strategy
○ Develop social media strategies that support customer retention objectives
○ Create content calendars focused on customer education, community building, and loyalty
○ Plan and execute customer success stories and user-generated content campaigns
○ Implement social media customer service and support strategies
● Community Management
○ Build and nurture online communities around D2C brands
○ Manage customer interactions, reviews, and feedback across platforms
○ Create engagement strategies that encourage repeat customers to advocate for brands
○ Develop loyalty and referral program promotion through social channels
● Content Creation & Curation
○ Create educational and entertaining content that adds value beyond product promotion
○ Develop customer onboarding content for new purchasers
○ Create behind-the-scenes content that builds brand connection and loyalty
○ Curate user-generated content and customer testimonials
● Cross-Channel Integration
○ Align social media content with email and WhatsApp campaigns
○ Support retention campaigns through social media promotion
○ Drive traffic to loyalty programs and retention-focused landing pages
○ Integrate social media with customer lifecycle marketing efforts
Key Performance Indicators
● Social media engagement rates and community growth
● Customer retention attribution from social media activities
● User-generated content volume and engagement
● Social media customer service response time and satisfaction
● Cross-channel campaign integration effectiveness
Job Type: Full-time
Pay: ₹30, ₹40,000.00 per month
Work Location: In person
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