Sr. Manager/Manager – Branding

Objective of this role:

• Assist in strategy and execution of various branding initiatives.
• Device and launch optimized print and online advertisement and promotional strategy, communication strategy and materialsto increase brand awareness.
• Perform regular market research studies to gather important brand data.
• Look after corporate as well as employer branding of the company through various events and initiatives.
• Strategize and spearhead innovative and impactful CSR initiatives on behalf of the company.

Job Description:

• Strategise and own all marketing and technical content of the company published over digital/print media/other ad/marketing channels (for e.g., technical/news articles, advertisements, website content,emailers/newsletters etc.) in collaboration with various internal and external stakeholders.
• Managing print and digital media advertisement strategy and execution in collaboration with internal and external stakeholders.
• Identify relevant media partners (digital+print), device relevant advertisement strategy and end-to-end execution of advertisements and articles in collaboration with various internal and external stakeholders.
• Organize and participate in various kinds of events (internal and external), in collaboration with wider stakeholders like, HR, technical team members etc., to build community and boost brand awareness.[identify relevant forums for YHV participation, planning and spearheading in collaboration with other internal and/or external stakeholders]
  • Seminars, Trainings, Workshops, others [on-site, off-site, & online]
  • Employee engagement events
  • Engagement events at Expo site [domestic & international]
  • Any other company branding events
• Research and analyze competitor advertising links, brand strategy, social media activity and produce a Business Intelligence reporting for management on competitor brand strategy/activities.
• Ability togenerate relevant analytical reports for the business by integrated analytical tools like Google Analytics onthe website and other social media channels.
• Manage company newsletters and emailers, from design and curation of content, regular issuing of emailers to identified stakeholders, thus having sound knowledge of email marketing tools like , Mailchimp, Get response, etc.
• Continual content maintenance/update of company website and maintain it in bug/error-free state (for e.g., uploading blogs/news articles/jobs, etc.) in coordination with various internal teams.
• Suggest ways to improve website/other digital estate UI, identify and resolve bugs.
• Initiate and manage end-to-end CSAT surveys for the company and generate intuitive feedback report from the surveys.
• Assist in research, development and maintenance of brand guidelines of the company in all internal and external communications channels/materials.
• Prior experience in managing and dealing with external stakeholders like vendors, third-party organizations, agencies, etc.
• Gather internal and external (wherever applicable) feedback on content/documentation to improve usability.
• Work closely with cross-functional teams, including engineers, sales, R&D etc. teams, to ensure a cohesive marketing strategy and staying updated on new products and features.
• Stay up-to-date with digital technology trends.
• Branding library management for assets including, but no limited to:
  • Repository of Advertisements
  • Repository of Articles
  • Repository of White papers & other publications
  • CSR activities
  • Web assets
  • Repository of company assets [branding related]
• 3rdparty vendor management [wherever applicable].

Skills Required:

• Good written and verbal communication skills in English and local language.
• Ability to develop brand and marketing strategies and recommendations.
• Ability to identify target audiences and devising effective campaigns.
• Excellent understanding of the diverse marketing mix.
• Highly organized and great skills in planning and execution of events and brand initiatives.
• Innovative and passionate about current trends and creating digital marketing campaigns.
• Strong analytical skills partnered with a creative mind and data-driven thinking.
• In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Knowledge of Marketing Automation tools and platforms repetitive tasks such as email scheduling, social media posting, and lead nurturing etc. to improve time management and consistency.