& SMM Manager

1 week ago

Vadodara, Gujarat, India Bright Education Full time ₹ 20,000 - ₹ 40,000 per year

About the Role:

We are looking for a dynamic and skilled Sr. SEO Executive with strong knowledge of WordPress, SEO, and Social Media Marketing to lead our digital growth initiatives.

You will be responsible for managing on-page and off-page SEO, optimizing website performance, handling WordPress updates, and executing organic and social media marketing strategies to enhance visibility, ranking, and lead generation across all major search and social platforms.

Key Responsibilities: SEO & SEM Management

  • Plan and manage all SEO activities including on-page/off-page optimization, link building, and keyword strategy to boost search rankings.
  • Conduct detailed keyword research, competition analysis, and identify content optimization opportunities.
  • Implement and monitor organic lead generation campaigns to improve traffic and conversions.
  • Track, report, and analyze website analytics and performance metrics (GA4, GSC, etc.).
  • Review and resolve technical SEO issues, site speed, and crawlability problems.
  • Develop and implement a comprehensive link-building strategy.
  • Manage SEM campaigns on Google, Bing, and other networks to maximize organic reach.

WordPress Management

  • Manage and update content on WordPress website, ensuring SEO-friendly structure and plugins.
  • Optimize page speed, internal linking, and meta elements across all web pages.
  • Coordinate with developers/designers for layout, content placement, and UX improvements.

Social Media & Branding

  • Handle and grow official social media pages (Instagram, Facebook, YouTube, LinkedIn, Google Business Profile).
  • Plan monthly content calendars aligned with campaigns and SEO goals.
  • Coordinate with the design team to create posts, videos, and reels that enhance institute branding.
  • Monitor performance analytics for social channels and optimize engagement.

What We'd Love to See:

  • Proven experience managing SEO and WordPress websites (preferably for educational or service-based businesses).
  • Deep understanding of technical, on-page, and off-page SEO strategies.
  • Strong analytical mindset with the ability to turn SEO data into actionable insights.
  • Familiarity with structured data, schema implementation, and Core Web Vitals.
  • Awareness of latest SEO trends, algorithms, and digital marketing techniques.
  • Experience coordinating with content and design teams for creative campaigns.
  • Knowledge of social media marketing, YouTube SEO, and organic reach optimization.

Preferred Skills & Tools:

  • WordPress CMS, Yoast SEO / RankMath
  • Google Analytics (GA4), Google Search Console, Google Tag Manager
  • Ahrefs, SEMrush, Screaming Frog, SurferSEO
  • Canva / Adobe tools for basic creative adjustments
  • Understanding of HTML, CSS, and JavaScript basics

Qualifications & Experience:

  • 3–6 years of professional experience in SEO and WordPress-based websites
  • Hands-on experience managing education or service industry websites preferred
  • Bachelor's Degree or equivalent in Marketing, IT, or related field

Why Join BRIGHT:

  • Opportunity to lead digital branding initiatives for a 25+ year trusted education brand.
  • Creative and collaborative work environment.
  • Exposure to real-time campaigns, analytics, and growth-focused strategies.

How to Apply:

Send your resume and portfolio (with examples of SEO or social media projects) to:

or Whatsapp

Job Type: Full-time

Pay: ₹20, ₹40,000.00 per month

Work Location: In person

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