Pre Sales Business Analyst

3 days ago

Noida, Uttar Pradesh, India Software Engineering Firm Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: Pre-Sales Business Analyst 

  • Experiences: 4-8 yrs.
  • Location: Noida
  • Salary: As per band sheet
  • About the Role:
  • We are looking for a hands-on and customer-centric Pre-Sales Business Analyst (BA) with 4–8 years of experience to join our product team. In this role, you will be the sole bridge between the client and the product, responsible for understanding client requirements, mapping them to our product capabilities, and delivering high-quality demos independently. Your primary performance metric will be the Demo-to-Closure Conversion Percentage, directly impacting product adoption and revenue growth.
  • Key Responsibilities: 
  • Client Requirement Evaluation:
  • Engage directly with prospective clients to understand their business needs and pain points.
  • Conduct detailed requirement gathering, including use case mapping and gap analysis.
  • Product Mapping & Solution Fit:
  • Analyze client requirements and map them accurately to product features and workflows.
  • Proactively identify product fit, limitations, and potential workarounds independently.
  • Self-led Product Demonstrations:
  • Own the end-to-end demo process: preparation, customization, delivery, and follow-up.
  • Tailor demos to highlight the most relevant product features based on client context and objectives.
  • Conversion Optimization:
  • Track demo-to-closure performance; continuously optimize demo delivery based on feedback and outcomes.
  • Analyze lost opportunities to identify trends and improve engagement strategy.
  • Client & Product Team Collaboration:
  • Act as the voice of the client to the product team, sharing structured feedback and feature enhancement ideas.
  • Support product positioning and value articulation based on direct market interactions.
  • Key Requirements
  • 4–8 years of experience in a pre-sales, business analysis, or client-facing product role.
  • Strong ability to independently understand, assess, and interpret client requirements.
  • Deep familiarity with B2B product workflows and the ability to present solutions without technical/engineering aid.
  • Excellent communication, storytelling, and demo delivery skills.
  • Highly self-sufficient; comfortable managing end-to-end client engagements solo.
  • Analytical mindset with an ability to connect product capabilities to business value.
  • Proficiency in demo tools, documentation platforms, and CRM tools (e.g., HubSpot, Notion, etc.).
  • Key Performance Indicators (KPIs)
  • Primary OKR: Increase in Demo to Closure Conversion Percentage
  • Reduction in sales cycle time from first demo to decision.
  • Client satisfaction rating post-demo.
  • Number of qualified demo sessions completed per quarter.
  • Preferred Qualifications
  • Bachelor's degree in Business, Engineering, Computer Science, or related field.
  • Domain knowledge in [insert relevant industry, e.g., PM, e-Invoicing, FinTech, HR Tech, SaaS, etc.]
  • Prior experience in a product-led or founder-led GTM environment.
  • Strong documentation and presentation creation skills.

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