Manager / Assistant Manager (Digital & Business Growth)

5 days ago

Mumbai, Maharashtra, India Karkinos Healthcare Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Manager / Assistant Manager (Digital & Business Growth)
to drive our go-to-market strategy for diagnostics vertical, lead generation, brand awareness, and measurable business growth.

Requires 7+ years of experience, ideally in the healthcare, diagnostics, or pharmaceutical industry. If you are passionate about using your marketing skills to drive impact and positively affect millions of lives, we want to hear from you.

Job Description - Manager / Assistant Manager, Marketing (Digital & Business Growth)

  • Location:
    Navi Mumbai (on-site)
  • Experience:
    7-10 years in marketing ideally within healthcare, diagnostics, or pharmaceutical industry

Go-to-Market Planning and Execution:

  • Develop and, most importantly,
    execute
    comprehensive go-to-market strategies for our Diagnostics Products and Services, directly aligned with business objectives and revenue targets.
  • Conduct continuous market research to maintain an in-depth, actionable understanding of the competitive landscape, customer needs, and our key value differentiators.

Hands-On Demand Generation:

  • Design, build, and manage effective
    B2B and D2C marketing campaigns
    to drive market entry, lead generation, brand awareness, and customer engagement.
  • Manage and optimise
    digital marketing tools,
    such as Brevo, SEO/SEM, and email marketing, social media marketing, content marketing, etc. to build a robust marketing funnel.

Sales Enablement and Collaboration:

  • Collaborate with cross-functional teams on a day-today basis—including pre-sales and sales, product, and clinical—to ensure seamless execution of marketing initiatives.
  • Develop and manage a full suite of sales enablement materials,
    including marketing collaterals, to equip the sales team with the tools needed to drive revenue.
  • Implement contemporary, new-age
    customer acquisition and retention
    strategies that are both innovative and effective.
  • Events, conferences and
    industry forums
    support (pertaining to Dx), including material development, production cycles, vendor management, and logistics.

Performance, Analytics and Measurement:

  • Track, analyse, and report on key marketing performance indicators (KPIs) to measure the effectiveness of all marketing campaigns and activities.
  • Provide data-driven insights for continuous optimisation. A key requirement is the ability to
    integrate and map marketing outcomes directly with business vertical metrics.

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