Performance Marketing Manager

3 days ago

Delhi, Delhi, India Asia Pacific Institute of Management (AIM) Full time ₹ 5,00,000 - ₹ 12,00,000 per year

The Performance Marketing Manager will be the execution powerhouse of AIMs paid campaigns. Youll be responsible for setting up, running, and optimising campaigns daily on Google Ads, Meta Ads, and YouTube Ads, ensuring AIMs CPL, CTR, and CVR goals are met.

This is a hands-on operator role where success will be measured by campaign performance and efficiency of execution.

Key Responsibilities

1. Campaign Setup & Management

  • Launch and manage campaigns across Google Search, Display, Meta (Instagram + Facebook), and YouTube.
  • Conduct keyword research, ad group structuring, and negative keyword optimisation.
  • Build audience segmentation (personas, lookalikes, retargeting pools).
  • Ensure correct integration with LeadSquared and tracking stack (GA4, GTM, Pixel).

2. Daily Optimisation

  • Monitor and optimise CTR, CPC, CVR, and CPL across campaigns.
  • Conduct A/B testing on creatives, ad copies, and landing pages.
  • Maintain account hygiene (budget pacing, frequency capping, exclusions).
  • Detect underperforming campaigns quickly and recommend changes.

3. Creative & Copy Collaboration

  • Work with the Creative Director & Social Media Head to request new creatives before fatigue sets in.
  • Collaborate with the Content Intern on ad copies and CTAs.
  • Provide performance feedback to the creative team for data-driven iterations.

4. Reporting & Insights

  • Provide daily and weekly campaign performance reports to the Performance Marketing Lead.
  • Track competitor ads and share insights for new tests.
  • Recommend tactical shifts (budget reallocations, new keyword opportunities, audience adjustments).

KPIs & Success Metrics

  • CTR (Click-through Rate): % uplift month-on-month.
  • CPC (Cost per Click): Maintain within benchmark.
  • CVR (Conversion Rate): Optimised through landing page/ad testing.
  • CPL (Cost per Lead): Deliver within target set by Lead.
  • Execution Discipline: Campaigns launched on-time, no downtime in accounts.

Preferred candidate profile

Ideal Candidate Profile

  • Experience: 2–4 years in performance marketing, with hands-on execution in Google & Meta Ads. (Education/edtech sector experience is a plus).
  • Skills:
  • Strong knowledge of Google Ads, Meta Ads Manager, YouTube Ads.
  • Competent in keyword research, bidding strategies, campaign structuring.
  • Familiar with GA4, GTM, Meta Pixel, and conversion tracking.
  • Experience in A/B testing, funnel optimisation, retargeting strategies.
  • Mindset:
  • Detail-oriented and execution-obsessed.
  • Comfortable in a fast-paced "war-room" admissions environment.
  • Data-driven, but equally comfortable collaborating with creatives.

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