Performance Marketing Manager

3 days ago

Delhi, Delhi, India Asia Pacific Institute of Management (AIM) Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Description Performance Marketing Manager

Location: Jasola, New Delhi (On-site)

Department: Marketing & Admissions

Reports To: Head of Marketing / Director

About AIM

Established in 1996, Asia Pacific Institute of Management (AIM), New Delhi, is one of India's top AICTE-approved B-Schools with 29+ years of excellence in management education. Known for its strong industry integration, global collaborations, and digital-first approach, AIM is consistently ranked among the top management institutes in Delhi NCR.

Role Summary

We are seeking a data-driven and creative Performance Marketing Manager to lead AIM's digital campaigns across platforms. The ideal candidate will manage paid performance channels—Google, Meta, YouTube, and LinkedIn Ads—while optimizing ROI, CPL, and lead conversion rates. This role requires a mix of analytical expertise, strategic planning, and execution excellence.

Key Responsibilities

  • Plan, execute, and optimize paid digital campaigns (Google Ads, Meta, YouTube, LinkedIn).
  • Develop and manage end-to-end lead generation funnels for admissions.
  • Track campaign performance using Google Analytics, GA4, and CRM systems (LeadSquared).
  • Implement tracking via Meta Pixel, Google Tag Manager, and UTM parameters.
  • Collaborate with content, design, and admissions teams to ensure brand consistency.
  • Conduct A/B testing, monitor CPLs, and deliver weekly performance reports.
  • Manage and allocate monthly ad budgets efficiently.
  • Stay updated on platform algorithm changes and emerging tools.

Requirements

  • Bachelor's or Master's degree in Marketing, Business, or related field.
  • 6–11 years of experience in digital or performance marketing (education sector preferred).
  • Expertise in Google Ads, Meta Ads Manager, GTM, GA4, and CRM integration.
  • Strong analytical and reporting skills.
  • Experience with marketing automation tools (email/WhatsApp workflows) is a plus.
  • Ability to manage multiple campaigns and drive measurable outcomes.

What We Offer

  • Competitive salary with performance-based incentives.
  • Opportunity to lead large-scale, data-backed digital campaigns.
  • Exposure to advanced marketing tech stacks and automation.
  • A dynamic, collaborative environment at a top-ranked B-School in Delhi NCR.

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