Performance Marketing Manager

6 days ago

Delhi, Delhi, India The Brand Concierge Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Performance Marketing Manager

About Us

The Brand Concierge
is a Delhi based marketing agency that delivers performance-driven growth for premium and luxury brands. Our team works across fashion, lifestyle, beauty, home, and events — helping them achieve scalable and measurable results.

Role Overview

We're looking for a Performance Marketing Manager who brings a sharp understanding of digital ad platforms and a strong analytical mindset. You'll be responsible for leading paid campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), and LinkedIn, while also leveraging GA4, CAPI and other core analytics and CRO tools to drive full-funnel performance.

Key Responsibilities

1. Paid Media Campaigns


• Plan, execute, and optimize campaigns across Meta Ads, Google Ads, and LinkedIn Ads.


• Lead full-funnel campaign strategy — from audience segmentation and ad structuring to retargeting and lead nurturing.


• Monitor platform trends and apply relevant strategies.

2. Analytics, Measurement & Optimization


• Manage tracking, event setup, and campaign reporting through Google Analytics, Meta Events Manager, Meta Ad manager, Google Tag Manager (GTM), etc.


• Analyze performance across channels and provide insights on key metrics such as ROAS, CAC, CPL, CTR, and LTV.


• Use heatmaps, session recordings, and funnel analytics to support conversion rate optimization (CRO) efforts.

3. Landing Page & Tech Collaboration


• Advise on performance enhancements for Shopify, WordPress, or custom CMS platforms.


• Ensure clean UTM structures, accurate attribution, and well-structured event tagging.

4. Collaboration & Communication


• Contribute to client-facing decks, performance reviews, and strategic planning.


• Occasionally support SEO or CRM teams with performance insights and keyword data.

Requirements


• Minimum 1 year experience managing performance marketing campaigns across Meta, Google, and LinkedIn.


• Proficient in GA4, GTM, Meta Events Manager and CRO tools.


• Familiarity with Shopify, WordPress, and landing page best practices.


• Strong understanding of digital metrics, customer journeys, and attribution models.


• Bonus: Knowledge SEO and/or email performance metrics.

Incentives:
Performance-based bonuses applicable on quarterly targets

Location: Delhi

Type: Full-Time

  • To Apply: Send your resume and any relevant work samples to

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