Performance Marketing Manager

4 days ago

Delhi, Delhi, India Adoremyspace Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Overview

We're looking for a data-led yet creatively tuned Growth & Performance Marketing Manager to scale Adoremyspaces clients' digital growth across paid media, CRM, and commerce innovation.

You'll lead performance marketing across Meta, Google, and emerging channels, while driving WhatsApp Commerce and growth experiments that convert creativity into measurable results.

You'll work closely with the content, design, and brand teams to build growth loops that blend storytelling with performance.

Key Responsibilities

Performance Marketing

  • Strategize, launch, and optimize paid campaigns across Meta, Google, YouTube, and affiliate platforms.
  • Own performance metrics — CAC, ROAS, CTR, LTV, and full-funnel conversions.
  • Lead creative testing frameworks to discover what truly drives engagement and sales.
  • Build insightful dashboards and performance reports that inform decisions, not just data dumps.

WhatsApp Commerce & CRM

  • Build and scale WhatsApp Commerce — from catalog setups to automated journeys.
  • Design CRM flows for retargeting, cart recovery, drop alerts, and personalized offers.
  • Collaborate with tech and agency partners to ensure seamless tracking and ROI measurement.

Growth Experiments

  • Conceptualize and run weekly/monthly growth tests — landing pages, CTAs, popups, and new ad formats.
  • Explore and test new performance channels — YouTube Shorts, Snapchat, influencer collabs.
  • Partner with offline and events teams to convert on-ground visibility into online sales.

Attribution & Funnel Strategy

  • Own analytics, UTM structures, and journey mapping for a clear view of performance across touchpoints.
  • Support attribution modelling across organic, paid, and social commerce funnels.

What You'll Bring

  • 2–3 years of hands-on experience in performance marketing or growth at a D2C brand, agency, or marketplace.
  • Deep expertise in Meta Ads Manager, Google Ads, GA4, and Shopify (or similar platforms).
  • Familiarity with WhatsApp CRM tools like Interakt, , or LimeChat.
  • A creative mindset — someone who can see both the art and the analytics.
  • Proficiency in building data dashboards (Looker, Data Studio, or similar).

Preferred if you have

  • Experience designing high-intent sales funnels through WhatsApp or influencer-led commerce.
  • Understanding of content-to-commerce loops — reels, stories, and ads that drive real conversions.
  • Experience managing affiliate or influencer performance programs.

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