Performance Marketing Manager

1 week ago

Delhi, Delhi, India Zero Solution Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Description – Performance Marketing Manager

Location:
Okhla, South Delhi

Experience: 8+
Years

Working Model:
On-site, 5.5 days

About the Role

We are looking for a highly analytical and growth-driven
Performance Marketing Manager
to lead our digital marketing strategy across
B2B, D2C, and e-commerce channels
. The ideal candidate will have a strong command of paid media, conversion optimization, and campaign analytics — driving measurable business outcomes across multiple product lines and audiences.

This is a strategic, high-impact role that requires both hands-on campaign execution and team leadership to scale digital performance efficiently.

Key Responsibilities
Strategy & Planning

  • Develop and execute a comprehensive
    performance marketing strategy
    across Google, Meta, LinkedIn, and other paid platforms.
  • Create customized acquisition and retargeting funnels for
    B2B, D2C, and e-commerce
    business models.
  • Plan and manage
    digital budgets
    efficiently to deliver optimum ROI and ROAS.
  • Collaborate with brand, product, and content teams to ensure alignment of messaging and audience targeting.

Campaign Management & Optimization

  • Launch, monitor, and optimize
    paid campaigns
    across search, social, display, video, and affiliate channels.
  • Implement
    A/B testing
    , landing page optimization, and audience segmentation to improve performance metrics.
  • Drive
    conversion rate optimization (CRO)
    and track customer journeys across platforms.
  • Oversee
    remarketing, lookalike, and high-intent audience
    strategies to improve engagement and retention.

Analytics & Reporting

  • Track and analyze
    KPIs such as CAC, ROAS, CTR, CPA, LTV
    , and conversion rates.
  • Prepare actionable reports and insights for leadership on campaign performance and spend efficiency.
  • Utilize
    Google Analytics (GA4), Google Tag Manager, Data Studio, and other tools
    for performance tracking and attribution.

Team & Collaboration

  • Manage and mentor a team of performance marketers and agency partners.
  • Coordinate with product, sales, and creative teams for integrated campaign execution.
  • Stay ahead of digital trends, algorithm updates, and new ad technologies.

Requirements

  • Bachelor's or Master's degree
    in Marketing, Business, or a related field.
  • 8+ years
    of proven experience in
    Performance Marketing
    , with exposure to
    B2B, D2C, and e-commerce
    ecosystems.
  • Hands-on expertise with
    Google Ads, Meta Ads, LinkedIn Ads, YouTube, and Affiliate Marketing
    .
  • Strong experience in
    data analytics, attribution modeling, and campaign automation tools.
  • Excellent understanding of
    SEO, CRM, and marketing automation
    tools is a plus.
  • Strong analytical, leadership, and project management skills.

Key Traits

  • Strategic thinker with a
    data-driven approach
    and creative mindset.
  • Highly
    ROI-focused
    , with strong analytical and problem-solving skills.
  • Capable of thriving in a
    fast-paced, growth-oriented
    environment.
  • Excellent communication and collaboration abilities.
  • Open to a
    5.5-day working structure
    in an on-site setup.

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