Performance Marketing Manager
2 days ago
Job Description Performance Marketing Manager
Position:
Performance Marketing Manager
Location:
Pitampura, Delhi
Industry:
D2C / FMCG / Consumer Brands
Role Overview
We are seeking a
Performance Marketing Manager
to lead digital growth and drive revenue on our
D2C website. This role involves managing
1 Cr+ monthly ad budgets
, optimizing acquisition
funnels, and delivering high ROI through Meta and Google campaigns. The ideal candidate has
hands-on experience in
D2C/FMCG performance marketing
with a proven record of scaling paid
media, reducing CAC, and improving ROAS.
Key Responsibilities
Own and drive
D2C website revenue growth, acquisition, and conversion
.
Plan, execute, and optimize
Meta Ads (Facebook/Instagram)
and
Google Ads
campaigns
with
1 Cr+ monthly budget ownership
.
Improve website funnel performance
CTR, CVR, bounce rate, time on site
.
Run structured
A/B experiments
to reduce CAC and increase ROAS.
Oversee website merchandising, banners, offers, and product positioning.
Analyze user behavior and funnel drop-offs using
GA4, Hotjar, and CRO tools
.
Requirements
4-
6 years
of D2C/e-commerce
performance marketing
experience (FMCG/consumer
Brands Preferred).
Proven track record of handling
large-scale Meta + Google Ads budgets
.
Strong ability to improve
CAC, ROAS, and conversion rates
at scale.
Proficiency in
analytics & CRO tools
(GA4, Hotjar, etc.).
Excellent analytical and problem-solving skills; thrives in a growth-driven environment.
Skills: meta ads,conversion rates,roas,cro tools,ctr,meta,hotjar,d2c/e-commerce performance marketing,cvr,performance marketing,ga4,cro,cac
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