Performance Marketing Manager

5 days ago

Delhi, Delhi, India Shay Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Company Description

Shay is a modern Indian brand that focuses on the kitchen, the heart of the home where family gathers and culinary magic happens. Shay aims to be a holistic brand for home cooking and food, providing products, content, and services. We offer an extensive product selection and a seamless shopping experience across marketplaces, our website, and an offline store.

Role Description

This is a full-time on-site role for a Performance Marketing Manager, located in New Delhi. The Performance Marketing Manager will be responsible for managing and optimizing online marketing campaigns across various digital channels. Day-to-day tasks include developing and executing marketing strategies, analyzing performance metrics, managing budgets, running A/B tests, optimizing for conversion rates, and coordinating with other teams for integrated marketing efforts.

Qualifications

  • Manage marketplace ad accounts (Amazon Ads, Flipkart PLA, etc.) to drive profitable growth
  • Drive paid traffic through Meta Ads, Google Ads, and other digital channels
  • Optimize campaigns for ACoS, conversion rates, and keyword performance
  • Analyze search terms, category trends, and competitor data to improve product visibility
  • Plan and run full-funnel campaigns with a strong focus on ROAS
  • Use data tools (GA4, Meta Pixel, etc.) for attribution, funnel analysis, and optimization
  • Strong analytical skills and proficiency in market analysis
  • Budget management and performance reporting skills
  • Ability to run A/B tests and optimize for conversion rates
  • Excellent communication and collaboration skills
  • Experience in online homeware industry is a plus

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