Performance Marketing Manager

3 hours ago

Delhi, Delhi, India Headsup Corporation Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Description Performance Marketing Manager

Position: Performance Marketing Manager

Location: Pitampura, Delhi

Industry: D2C / FMCG / Consumer Brands

Role Overview

We are seeking a Performance Marketing Manager to lead digital growth and drive revenue on our

D2C website. This role involves managing 1 Cr+ monthly ad budgets, optimizing acquisition

funnels, and delivering high ROI through Meta and Google campaigns. The ideal candidate has

hands-on experience in D2C/FMCG performance marketing with a proven record of scaling paid

media, reducing CAC, and improving ROAS.

Key Responsibilities

Own and drive D2C website revenue growth, acquisition, and conversion.

Plan, execute, and optimize Meta Ads (Facebook/Instagram) and Google Ads campaigns

with 1 Cr+ monthly budget ownership.

Improve website funnel performance CTR, CVR, bounce rate, time on site.

Run structured A/B experiments to reduce CAC and increase ROAS.

Oversee website merchandising, banners, offers, and product positioning.

Analyze user behavior and funnel drop-offs using GA4, Hotjar, and CRO tools.

Requirements

4-6 years of D2C/e-commerce performance marketing experience (FMCG/consumer

brands preferred).

Proven track record of handling large-scale Meta + Google Ads budgets.

Strong ability to improve CAC, ROAS, and conversion rates at scale.

Proficiency in analytics & CRO tools (GA4, Hotjar, etc.).

Excellent analytical and problem-solving skills; thrives in a growth-driven environment.

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