Performance Marketing Executive

2 weeks ago

Ahmedabad, Gujarat, India Techify Solutions Pvt Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title:
Performance Marketing Executive

Relevant Experience:
2+ years (excluding internships & freelancing)

Location:
Ahmedabad | Full-Time | On-site

Priority:
Immediate joiners preferred

Job Summary
We are looking for a highly motivated
Performance Marketing Executive
with 2-3 years of experience to drive lead generation and user acquisition for our SaaS products. The ideal candidate will be skilled in managing multi-channel campaigns, optimizing ad spend, and ensuring maximum ROI.

Roles & Responsibilities

  • Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
  • Drive qualified lead generation for SaaS products.
  • Manage end-to-end campaign execution - from targeting, ad setup, creative testing, landing page optimization, to post-campaign reporting.
  • Drive lead generation and user acquisition for SaaS products by optimizing for lower CPA and higher ROAS.
  • Run remarketing, retargeting, and lookalike campaigns to nurture leads and improve conversion rates.
  • Implement A/B testing for ad creatives, copies, landing pages, and funnels to maximize campaign performance.
  • Monitor budgets, track KPIs (CTR, CPC, CPA, ROAS, Conversion Rates), and ensure efficient utilization of ad spend.
  • Collaborate with design, content, and product teams to ensure campaigns are aligned with brand messaging and product positioning.
  • Track, analyze, and report performance using tools like Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Campaign Manager, and dashboards.

Requirements

  • 2 - 3 years of experience in performance marketing / digital marketing, preferably in SaaS or B2B.
  • Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads.
  • Strong analytical skills with experience in A/B testing, funnel optimization, and data-driven decision-making.
  • Proficiency in campaign tracking and analytics tools (Google Analytics, GTM, Ads Managers, etc.).
  • Ability to manage budgets effectively and deliver measurable business outcomes.
  • Strong communication and collaboration skills.

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