Performance Marketing Executive

2 days ago

Ahmedabad, Gujarat, India DigitalRyze Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Summary

We are seeking a dynamic and results-driven
Performance Marketing Executive
(0–3 years of experience) to spearhead lead generation and customer acquisition initiatives for our SaaS portfolio. The ideal candidate is passionate about data, thrives on experimentation, and knows how to turn insights into measurable growth. You'll be responsible for running and optimizing high-performing digital campaigns that maximize ROI and drive business results.

Key Responsibilities

  • Develop, execute, and scale multi-channel paid marketing campaigns across
    Google Ads, Meta Ads, and LinkedIn Ads
    .
  • Generate qualified leads and drive user acquisition for SaaS products through strategic campaign management.
  • Oversee the entire campaign lifecycle — from audience targeting, ad creation, and A/B testing to landing page optimization and performance reporting.
  • Optimize campaigns to achieve lower
    Cost Per Acquisition (CPA)
    and higher
    Return on Ad Spend (ROAS)
    .
  • Execute
    remarketing and lookalike campaigns
    to re-engage users and improve conversion efficiency.
  • Continuously run
    A/B tests
    on ad creatives, copy, and landing pages to identify high-performing variations.
  • Track, measure, and optimize KPIs such as CTR, CPC, CPA, ROAS, and Conversion Rates, ensuring optimal budget utilization.
  • Collaborate closely with the
    design, content, and product teams
    to ensure campaign consistency with brand strategy and product messaging.
  • Use tools such as
    Google Analytics, Tag Manager, Meta Business Suite, and LinkedIn Campaign Manager
    to analyze data, generate insights, and report outcomes.

Requirements

  • 0–3 years
    of proven experience in performance or digital marketing, preferably within
    SaaS or B2B industries
    .
  • Hands-on expertise in
    Google Ads, Meta Ads, and LinkedIn Ads
    campaign management.
  • Strong analytical mindset with experience in
    funnel optimization, A/B testing, and performance tracking
    .
  • Proficient in analytics and tracking tools (Google Analytics, GTM, Ads Managers, etc.).
  • Demonstrated ability to manage budgets effectively and deliver tangible business growth.
  • Excellent communication skills with a collaborative, problem-solving attitude.

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