
Performance Marketing Executive
2 weeks ago
Role Overview
We're seeking a Performance Marketing Executive to drive measurable growth across digital channels. The ideal candidate will be data-driven, ROI-focused, and passionate about scaling paid media campaigns that fuel our D2C brand's success.
Key Responsibilities
Plan, execute, and optimize paid ad campaigns across Meta, Google, YouTube, and other performance channels.
Develop A/B testing strategies for creatives, ad copies, and landing pages.
Monitor and analyze metrics (CAC, ROAS, CTR, CPC, CPM) and prepare dashboards.
Collaborate with creative, content, and product teams to align campaigns with brand goals. - Optimize funnels, remarketing, and audience segmentation strategies.
Explore new channels and growth opportunities to scale acquisition.
Stay ahead of industry benchmarks and platform updates.
Requirements
2–4 years of experience in performance marketing/paid media.
Strong knowledge of Meta Ads Manager, Google Ads, and analytics platforms.
Hands-on experience in running D2C campaigns with proven ROAS.
Proficiency in Excel/Google Sheets, GA4, and reporting tools.
Strong understanding of conversion tracking and attribution.
Experience in beauty, wellness, or e-commerce/D2C is desirable.
Bachelor's degree in Marketing, Business, or related field.
Why Join Us?
Be part of a fast-growing beauty-tech brand redefining the industry.
Ownership of campaigns with direct impact on revenue growth.
Dynamic, collaborative, and innovation-driven culture.
Career growth opportunities within the D2C ecosystem.
Job Type: Full-time
Pay: Up to ₹50,000.00 per month
Work Location: In person
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