Content Manager

2 days ago


West Hill Chungam Calicut Kerala, India Cindrebay School of Design Full time ₹ 9,60,000 - ₹ 18,00,000 per year

Don't brush this off as some AI-generated JD or a ChatGPT draft—it isn't. If you're serious about this role, pay attention. We don't do quick hires; there will be several rounds of interviews and conversations before we decide who makes the cut. The very first round is about you: your qualifications, your experience, and how prepared you are to step in and own the role. And by "own," we mean exactly that—consider yourself the CEO of the department. You'll hire your team, lead them, and be accountable for results. No excuses, no shortcuts—just outcomes.

Content & PR Manager — Higher & Vocational Education (Print + Integrated Comms)Role Summary

We, Cindrebay Educational Foundation ishiring a Content & PR Manager to run our print editorial and integrated communications engine across owned, earned, and partner channels.

The Content Manager will coordinate stories from faculties, campuses, and industry partners; build media relationships; syndicate content across credible outlets; and keep our internal news machine humming—online and offline. The focus areas are Design, Fashion, and Media education (UG/PG and vocational).

What You'll Do ?

PR & Media Relations

  • Own the PR calendar (launches, rankings/awards, partnerships, events, placements, scholarships).
  • Build and maintain media lists (education, EdTech, design/fashion trades, local city bureaus); pitch, secure, and track coverage.
  • Develop press kits: releases, FAQs, bios, images, data points, and talking notes.
  • Place op-eds/thought leadership for leadership/faculty; brief spokespeople; manage interviews and quotes.
  • Run crisis comms basics: holding statements, approvals, and media responses.

Internal News & Stakeholder Comms

  • Run a multi-campus editorial desk: capture updates from academics, admissions, placements, alumni, and international relations.
  • Produce internal newsletters, town-hall decks, faculty notes, and board updates; maintain an editorial calendar.
  • Standardise voice, style, and fact-checking; champion accuracy and timeliness.

Content Coordination & Syndication

  • Commission, brief, and edit features, case studies, student work spotlights, workshop/masterclass recaps, and placement stories.
  • Package print stories for partner magazines/portals, education supplements, and association journals.
  • Identify new channels (trade publications, podcasts, webinars, LinkedIn newsletters, alumni/partner blogs) and syndicate content with UTMs.
  • Build a contributor network (faculty, alumni writers, freelance journalists, photographers, illustrators).

Print & Production

  • Plan issues and flatplans for magazines, brochures, course catalogues, and annual reports.
  • Oversee copy-editing, proofing, pre-press (bleeds, colour proofs) and printer/vendor coordination.

Partnerships & Events

  • Coordinate with industry partners for co-authored pieces, joint announcements, juries, showcases, and panel placements.
  • Align with Admissions/Marketing on campaigns; ensure message discipline across performance creatives and PR.

Governance

  • Ensure legal, ethical, and brand compliance (consents, citations, plagiarism, privacy).
  • Maintain style guide, boilerplates, and spokesperson bios.

What Success Looks Like (KPIs)

  • Earned coverage: 6–10 quality mentions/month (tiered by outlet authority); ≥30% pitch-to-pickup rate.
  • Syndication: 8–12 partner placements/quarter; backlink quality (avg DR/DA ≥ 50 where relevant).
  • Internal comms: newsletter open rate ≥ 45%, completion of action items ≥ 90%.
  • Content velocity: 12–16 edited pieces/month across formats; on-time-to-press ≥ 95%.
  • Engagement from education audience: time-on-page baseline +20% in 6 months for academic pieces.
  • Crisis readiness: approved playbook + spokesperson matrix live within 60 days.

Experience & Skills

  • 5–8 years in print journalism / magazine editing / communications, with at least 2 years managing PR or an editorial desk.
  • Demonstrated wins in media pitching, story packaging, and content syndication.
  • Domain familiarity with higher education / vocational training, ideally on Design, Fashion, or Media beats.
  • Excellent copy-editing (British English), headline/deck writing, and page furniture literacy.
  • Strong stakeholder management across academic leaders, industry partners, and vendors.
  • Working knowledge of pre-press and print workflows; confident with InCopy/InDesign (or quick to learn).
  • Tools: Google Workspace, Cision/Meltwater (or equivalent) for media lists, GA4/Search Console, UTM tracking, Trello/Asana, Adobe Acrobat for proofs.

Mindset & Competencies

  • News judgement Editorial rigour Relationship-led PR Deadline discipline
  • Structured communicator Data-aware storyteller Vendor & budget ownershipReporting & Team
  • Reports to: Head of Marketing / Communications Director
  • Works with: Academic Deans, Placement/Admissions, International Relations, Alumni Office
  • May manage: Copy Editor, PR Executive, Freelance pool

Weekly Cadence (Typical)

  • Mon: Newsroom stand-up; PR pipeline review; story assignments
  • Tue–Wed: Interviews, drafting, design handoffs; partner pitches
  • Thu: Proofs/pre-press; media follow-ups; spokesperson prep
  • Fri: Internal newsletter; metrics review; next-week flatplan

Education

  • Bachelor's/Master's in Journalism, Communications, English, or related field—or equivalent newsroom/PR experience.

Location & Terms

  • Kozhikode, Kerala (INDIA). Full-time Competitive salary + performance bonus Immediate start preferred

How to Apply

Send your CV, 3–5 clips (long-form + a press release/op-ed), and two headline+deck samples to with subject: "Content & PR Manager — Education".

Optional: Share one syndication map you've executed (outlets + links).


Want to know more about us? Google away. Do a proper search, dig a little deeper, and form your own view. Call it due diligence, call it curiosity—it's simply smart to know the company you may soon call your own.

Job Type: Full-time

Pay: ₹80, ₹150,000.00 per month

Work Location: In person



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