Content Strategist

1 week ago

Calicut Kerala, India Make Your Own Perfume (MYOP) LLP Full time

Qualifications - Bachelor’s degree in Communications, Marketing, Journalism, or a related field. - 1-3 years of experience in content strategy, content creation, digital marketing, or a related role. **Responsibilities**: Content Planning & Strategy - Assist the Creative Director in developing and executing content strategies aligned with brand objectives and seasonal campaigns. - Ideate and pitch creative content concepts for campaigns, product launches, and collaborations. - Research industry trends to ensure relevance and innovation in content output. Content Development - Collaborate with design, retail marketing, and video production teams to produce compelling content for social media and retail channels. - Write, edit, and proofread content to maintain brand voice consistency and uphold high - quality standards. - Support product launches, events, and campaigns through storytelling, messaging frameworks, and campaign ideation. - Work with the video production team to execute content shoots effectively. Social Media & Community Engagement - Stay updated with social media trends and platform best practices. - Create engaging, platform-specific content for Instagram, YouTube, Facebook, LinkedIn, and more. - Drive community interaction and organic engagement through innovative storytelling. Digital Marketing Support - Use analytics tools to assess content performance and user engagement. - Recommend and implement content improvements based on performance metrics. Operations & Collaboration - Coordinate with cross-functional teams to align messaging and communication goals. - Manage content production timelines and feedback cycles from stakeholders. - Assist in creating standard operating procedures (SOPs) for content creation and publication. Training & Development - Share content marketing best practices with internal teams. - Stay current with emerging content tools, platforms, and trends. - Demonstrate willingness to learn and integrate AI tools in marketing and content workflows. Key Tasks - Contribute to ideation and execution for store launches, product campaigns, and social media initiatives. - Own and elevate the brand’s digital presence with cohesive, compelling content. - Collaborate closely with the Creative Director to deliver impactful brand experiences. - Maintain a consistent brand voice across channels while tailoring messaging to each platform. - Explore new content formats and storytelling techniques to drive innovation. **Requirements**: Expertise and Skills - Exceptional command of English (written and verbal). - Proven experience in content creation for digital and social platforms. - Familiarity with project management and content analytics tools. - Strong conceptual thinking and creative ideation skills. - Highly organized, proactive, and capable of managing multiple content streams. - A team player with leadership potential. **Benefits**: ESI PF Health insurance Overtime allowance

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