Content Strategist

1 week ago

Calicut Kerala, India Make Your Own Perfume (MYOP) LLP Full time

Qualifications
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
- 1-3 years of experience in content strategy, content creation, digital marketing, or a related

role.

**Responsibilities**:
Content Planning & Strategy
- Assist the Creative Director in developing and executing content strategies aligned with brand

objectives and seasonal campaigns.
- Ideate and pitch creative content concepts for campaigns, product launches, and

collaborations.
- Research industry trends to ensure relevance and innovation in content output.

Content Development
- Collaborate with design, retail marketing, and video production teams to produce compelling

content for social media and retail channels.
- Write, edit, and proofread content to maintain brand voice consistency and uphold high
- quality standards.
- Support product launches, events, and campaigns through storytelling, messaging

frameworks, and campaign ideation.
- Work with the video production team to execute content shoots effectively.

Social Media & Community Engagement
- Stay updated with social media trends and platform best practices.
- Create engaging, platform-specific content for Instagram, YouTube, Facebook, LinkedIn, and

more.
- Drive community interaction and organic engagement through innovative storytelling.

Digital Marketing Support
- Use analytics tools to assess content performance and user engagement.
- Recommend and implement content improvements based on performance metrics.

Operations & Collaboration
- Coordinate with cross-functional teams to align messaging and communication goals.
- Manage content production timelines and feedback cycles from stakeholders.
- Assist in creating standard operating procedures (SOPs) for content creation and publication.

Training & Development
- Share content marketing best practices with internal teams.
- Stay current with emerging content tools, platforms, and trends.
- Demonstrate willingness to learn and integrate AI tools in marketing and content workflows.

Key Tasks
- Contribute to ideation and execution for store launches, product campaigns, and social media

initiatives.
- Own and elevate the brand’s digital presence with cohesive, compelling content.
- Collaborate closely with the Creative Director to deliver impactful brand experiences.
- Maintain a consistent brand voice across channels while tailoring messaging to each platform.
- Explore new content formats and storytelling techniques to drive innovation.

**Requirements**:
Expertise and Skills
- Exceptional command of English (written and verbal).
- Proven experience in content creation for digital and social platforms.
- Familiarity with project management and content analytics tools.
- Strong conceptual thinking and creative ideation skills.
- Highly organized, proactive, and capable of managing multiple content streams.
- A team player with leadership potential.

**Benefits**:
ESI

PF

Health insurance

Overtime allowance

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