Content Writer

4 days ago

Calicut Kerala, India Tranetech Software Solutions Full time

Role Overview:
As a Content Writer for our Digital Marketing Team, you will play a crucial role in crafting compelling and engaging content that resonates with our target audience across various digital platforms. Your experience and expertise in content creation will contribute significantly to our marketing strategies and campaigns.

**Key Responsibilities**:
2. Collaborate with the marketing team to create content strategies that align with brand objectives and target audience preferences.

3. Conduct keyword research and optimize content for search engines to improve organic visibility and traffic.

4. Write and edit content for digital advertisements, landing pages, and promotional materials to drive lead generation and conversions.

5. Stay updated with industry trends, content marketing best practices, and digital marketing tools to enhance content effectiveness.

6. Proofread and ensure content accuracy, consistency, and adherence to brand guidelines.

7. Work closely with graphic designers, video producers, and other team members to create multimedia content that enhances engagement.

8. Analyze content performance metrics, user feedback, and market trends to iterate and improve content strategies continually.

**Required Skills and Qualifications**:
1. Bachelor's degree in English, Journalism, Communications, Marketing, or related field.

2. Minimum 3 years of experience in content writing

3. Proven experience as a Content Writer in digital marketing, with a strong portfolio showcasing diverse content types and formats.

4. Proficiency in SEO techniques, keyword research tools, and content management systems (CMS) like WordPress.

5. Excellent writing, editing, and proofreading skills with a keen eye for detail and grammar.

6. Understanding of digital marketing concepts, including inbound marketing, lead nurturing, and conversion optimization.

7. Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

8. Strong communication skills and a collaborative mindset to work effectively within cross-functional teams.

For more details contact +91 90742 89496

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Content writing: 3 years (preferred)
- Total: 4 years (preferred)

License/Certification:

- Notice Period, If Yes mention the period (preferred)

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