Area Sales Manager- Pharmaceuticals
2 days ago
Job Title: Area Sales Manager (ASM) – Pharma Division
Department: Sales & Marketing
Reporting To: Regional Sales Manager / Zonal Sales Head
Job Purpose:
To lead and manage a team of Medical Representatives (MRs) within the assigned territory to achieve business objectives — including sales targets, market expansion, and brand visibility — while ensuring compliance with company policies and ethical standards.
Key Responsibilities:1. Sales Management
- Achieve monthly, quarterly, and annual sales targets for the assigned area.
- Monitor secondary and primary sales performance of team members.
- Plan and execute area-specific sales strategies in line with company goals.
- Ensure effective implementation of brand promotional strategies and doctor engagement plans.
2. Team Management
- Recruit, train, and mentor Medical Representatives (MRs).
- Conduct regular joint fieldwork with MRs to support and evaluate performance.
- Motivate the team through effective communication, goal setting, and recognition.
- Ensure adherence to reporting systems and CRM tools.
3. Market Development
- Identify new business opportunities and potential customer segments.
- Build and maintain relationships with key doctors, hospitals, distributors, and stockists.
- Gather and analyze competitor activities, pricing trends, and market feedback.
- Conduct CMEs, doctor meets, and promotional activities as per company plans.
4. Compliance & Reporting
- Ensure ethical promotion of company products in line with pharma code of conduct.
- Submit timely and accurate sales reports, forecasts, and market intelligence.
- Ensure team compliance with company SOPs, regulatory norms, and documentation.
Key Performance Indicators (KPIs):
- Achievement of sales targets (Primary & Secondary)
- Territory coverage and doctor reach
- Team productivity and attrition rate
- Implementation of marketing and promotional activities
- Customer satisfaction and market share growth
Qualifications & Experience:
- Graduate in Science / Pharmacy / Commerce (MBA in Marketing preferred)
- 5–8 years of experience in pharmaceutical sales, with at least 2 years in a managerial role
- Strong knowledge of the therapy area (e.g., General, Cardio-Diabetic, Neuro, etc.)
Skills & Competencies:
- Excellent leadership and team management skills
- Strong communication and interpersonal abilities
- Analytical thinking and problem-solving
- Result-oriented with strategic mindset
- Proficient in MS Office and CRM tools
Compensation:
As per industry standards, including performance-linked incentives and allowances.
Job Types: Full-time, Permanent
Pay: ₹50, ₹70,000.00 per month
Benefits:
- Provident Fund
Work Location: In person
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