Performance Marketing

2 days ago

Gurgaon, Haryana, India Collegedunia Study Abroad Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title:
Performance Marketing

Location:
Sector 50 Gurgaon location

Experience Required:
1-2 Years

Employment Type:
Full-Time

Position Summary

We are seeking a dynamic, results-oriented
Product Owner – Presales
to take full ownership of lead generation and presales activities for our EdTech product line. The ideal candidate will be a high-energy professional with 2–3 years of experience in marketing, growth, or performance-driven roles, and a track record of delivering measurable results in a fast-paced, competitive environment.

As the
single point of accountability
for presales outcomes, this role requires someone who thrives in cross-functional setups, is data-driven, and has a growth mindset. You will work closely with marketing, sales, product, operations, and external partners to design, execute, and continuously optimize high-impact demand generation campaigns that directly contribute to revenue growth.

Key Responsibilities

  • Take
    end-to-end ownership of presales
    for assigned products, ensuring a consistent and high-quality lead pipeline aligned with monthly and quarterly business goals.
  • Design and execute
    multi-channel lead generation campaigns
    , with accountability for both
    volume and quality
    of leads.
  • Collaborate cross-functionally with channel managers, sales, product, content, and business ops to ensure smooth campaign execution and follow-through.
  • Analyze channel and campaign performance metrics (CPL, CAC, conversion %, funnel drop-offs, etc.), prepare reports, and recommend data-driven optimizations.
  • Own and manage
    presales budgets
    across all channels, using A/B testing and performance metrics to maximize ROI and minimize cost per lead.
  • Set up and maintain
    attribution models and real-time dashboards
    to monitor campaign effectiveness and inform strategic decision-making.
  • Act as a
    liaison and problem solver
    between internal teams to resolve execution bottlenecks, align priorities, and ensure clarity on targets and timelines.
  • Champion continuous improvement by identifying new growth levers, tools, and platforms for demand generation.

What We're Looking For

  • Graduate from a reputed institution with a strong foundation in business, marketing, or related disciplines.
  • 1-2 years of experience in
    performance marketing, demand generation
    , or a similar role with proven results in lead generation or pipeline building.
  • Demonstrated ability to work cross-functionally with marketing, sales, product, and operations teams.
  • Strong analytical mindset with a
    data-first approach
    to decision-making.
  • Street-smart, agile, and solution-oriented, with the ability to navigate ambiguity and drive outcomes.
  • Self-motivated and highly ambitious individual with the
    hustle and drive
    to meet aggressive goals.
  • Excellent communication, interpersonal, and project management skills.
  • Proficiency in marketing automation tools, CRM platforms (e.g., HubSpot, Salesforce), and analytics dashboards (e.g., Google Analytics, Looker, Tableau) is a plus.

Why Join Us

  • Opportunity to be a
    key growth driver
    in a rapidly scaling EdTech company.
  • High ownership role with
    direct impact on business outcomes
    .
  • A collaborative and fast-paced work environment where performance is recognized and rewarded.
  • Work with a passionate team on solving meaningful problems in the education space.

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