Customer Relationship Management Executive

3 days ago


Chennai, Tamil Nadu, India Fasta Pizza Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Position Title:
CRM Executive

Department:
Sales & Marketing / Customer Service

Location:
Perungudi – Chennai

Employment Type:
Full-time

Salary :
As per Market Standard

Key Responsibilities

  • Manage and optimize CRM systems to enhance customer engagement, retention, and loyalty.
  • Analyze customer data to identify trends, preferences, and opportunities for personalized marketing.
  • Develop and execute targeted campaigns across email, SMS, and digital platforms.
  • Collaborate with sales, marketing, and product teams to align CRM strategies with business goals.
  • Monitor campaign performance and generate reports on customer acquisition, retention, and satisfaction.
  • Maintain and update customer databases, ensuring data accuracy and compliance with privacy regulations.
  • Handle customer feedback and complaints, ensuring timely resolution and continuous improvement.
  • Support loyalty programs, referral initiatives, and promotional activities to drive repeat purchases

Qualifications & Skills

  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 2–4 years of experience in CRM, preferably within FMCG, retail, or consumer goods.
  • Proficiency in CRM platforms (e.g., Salesforce, Zoho, HubSpot) and marketing automation tools.
  • Strong analytical skills with experience in customer segmentation and campaign analysis.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and meet tight deadlines.
  • Familiarity with digital marketing and e-commerce platforms is a plus.


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