Performance Marketer – EdTech

14 hours ago

Hyderabad, Telangana, India SocialPrachar Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Company Description

is India's top-rated and award-winning training center specializing in Full Stack Development, Data Science, Artificial Intelligence, and Digital Marketing. Our certified trainers have a minimum of 7+ years of real industry experience. We have trained over 15,000 professionals with our excellent lab infrastructure and one-to-one attention from instructors. Our dedicated HR team assists with job placements, and we offer a 24/7 online portal for continuous learning and practice. We emphasize practical learning with a mix of 30% theory and 70% hands-on sessions.

Key Responsibilities

Campaign Strategy & Execution

Plan, launch, and manage Google Ads (Search, Display, YouTube, Conversion campaigns).

Run Meta Ads (Facebook & Instagram) for lead generation, retargeting, and conversions.

Optimize campaigns daily to reduce CPL and maximize ROI.

Analytics & Optimization

Set up and monitor conversion tracking, pixels, and GTM tags.

Analyze campaign data and generate weekly/monthly performance reports.

Run A/B tests on creatives, audiences, and ad copies.

Landing Page & Funnel Management

Work with design/development teams to build and optimize high-converting landing pages.

Ensure seamless tracking integrations and improved user experience.

Budget & Growth Ownership

Handle monthly ad budgets with a focus on ROI and student acquisition.

Experiment with new performance marketing strategies to scale admissions.

Requirements

2–4 years of proven experience in Performance Marketing.

Mandatory experience in EdTech industry (running campaigns for courses, admissions, or student acquisition).

Hands-on expertise in Google Ads, Facebook Ads Manager, Instagram Ads.

Strong knowledge of CPC, CTR, CPL, CAC, ROAS, funnel optimization.

Experience in landing page optimization (Unbounce, Webflow, WordPress, or similar).

Strong analytical mindset with proficiency in Google Analytics & reporting tools.

Good to Have

SEO, email marketing, or CRM tools knowledge.

Creative ad copywriting & content strategy skills.

What We Offer

Competitive salary + performance-based incentives.

Opportunity to lead the complete performance marketing function end-to-end.

Work directly with the leadership team to drive admissions growth.

Fast-paced, high-impact work environment in one of India's top EdTech brands.

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