Enterprise Lead Generation

Job Description

Enterprise Sales Development Representative

About
: Fleetx is an AI-powered fleet & logistics automation platform that helps businesses digitize their physical logistics operations and get actionable insights in real-time. Fleetx has served more than 350K+ vehicles and 1m+ trips across 100+ enterprise customers likes of Maersk, Unilever, Adani Group, Ultratech, Glenmark, DTDC, Bisleri, Shree Cement, Birla Corporation, Saint Gobain, Godrej, Panasonic, AM/NS, Vedanta etc.

We have raised ~$40M from marquee investors like IndiaMart, Beenext, IndiaQuotient, Titan Capital, and several others who support our vision of digitizing the backbone (Logistics & Transportation) of every economy in the world.

Description:
The Enterprise Lead Generation Specialist will be responsible for identifying, prospecting, and qualifying new business opportunities to support the sales team and drive revenue growth. This role involves strategic research, multi-channel outreach, and a deep understanding of the target market to generate high-quality leads for the enterprise sales team.

Responsibilities:

•
Lead Identification & Research:

o Conduct in-depth market research to identify target accounts and key decision-makers within large enterprises

o Utilize various tools (e.g., Lusha, CRM data, Clay, industry reports, company websites) to build and maintain a database of prospective clients

o Stay up-to-date on industry trends, competitor activities, and market shifts to inform prospecting strategies

• Outreach and Engagement:

o Develop and execute personalized multi-channel outreach campaigns, including cold calling, email, WhatsApp and social media (LinkedIn)

o Craft compelling messaging that addresses the specific pain points and needs of enterprise-level clients

o Engage with prospects to assess their interest and qualify them based on established criteria (e.g., BANT)

• Lead Management & Nurturing:

o Maintain accurate and up-to-date records of all lead interactions and activities in the CRM system (e.g., Zoho, HubSpot)

o Nurture leads that are not yet sales-ready by providing them with relevant and valuable content, moving them through the sales funnel

o Collaborate closely with marketing to align lead generation strategies with content and demand

generation campaigns

• Collaboration & Handoff:

o Work with the enterprise sales team to ensure a smooth and effective handoff of qualified leads

o Set up meetings, demos, and discovery calls for Sales Representatives

o Provide the sales team with detailed insights on the prospect's background, needs, and conversations to date

• Performance Analysis:

o Track and report on key performance indicators (KPIs) such as lead volume, conversion rates, and

campaign effectiveness

o Analyze data to continuously refine and optimize lead generation strategies for better results

Desired Skills & Experience:

● Proven experience in a lead generation, sales development, or business development role, preferably in a

B2B SaaS or enterprise environment.

● Demonstrated success in meeting or exceeding lead generation targets

● Bachelor's degree in marketing, Business Administration, or a related field is preferred

● Exceptional verbal and written communication skills with the ability to engage confidently with senior-

level executives

● Strong research skills and the ability to interpret data to identify trends and optimize strategies

● Experience with CRM software (e.g., Zoho, HubSpot) and marketing automation tools (e.g., Zapmail,

Smartlead)

● A self-starter with a persistent and motivated attitude to overcome objections and navigate a long sales

cycle

● Excellent time management and organizational skills to manage a high volume of leads and a dynamic

workflow

● A solid understanding of the sales funnel and B2B sales principles

Offerings:

• A dynamic and challenging work environment with significant growth opportunities.

• Competitive salary and benefits package.

• Comprehensive medical and accidental coverage for employees and their families.

• Location - Gurgaon