PPC/Growth/Peformance Marketer

1 week ago

Madurai, Tamil Nadu, India BHIMA JEWELLERY MADURAI Full time ₹ 45,000 - ₹ 85,000 per year

Job Summary

The
PPC / Growth / Performance Marketer
will be responsible for driving customer acquisition and revenue growth through paid digital channels. This role plays a critical part in Bhima's digital commerce performance, focusing on designing, optimizing, and scaling campaigns across Google, Meta, and emerging platforms. The ideal candidate is analytical, data-driven, and thrives in a fast-paced, performance-focused environment.

Key Responsibilities

  • Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads Manager, and other paid platforms.
  • Optimize campaigns to maximize conversions, ROI, and overall performance.
  • Conduct keyword research, audience segmentation, and targeting strategies.
  • Monitor daily campaign performance, identify trends, and adjust strategies accordingly.
  • Run A/B tests on ads, creatives, and landing pages to improve performance.
  • Collaborate closely with creative, content, SEO, and web teams to ensure cohesive messaging and campaign alignment.
  • Manage advertising budgets, pacing, and bidding strategies.
  • Prepare weekly and monthly performance reports with actionable insights.
  • Explore new growth channels and evaluate opportunities for scaling customer acquisition.
  • Stay updated on platform algorithms, industry trends, and new advertising tools.

Required Skills & Expertise

  • Strong hands-on expertise in
    Google Ads
    and
    Meta Ads Manager
    .
  • Knowledge of
    programmatic ads
    and broader paid media strategies.
  • Proficiency with
    analytics tools
    such as GA4 and Google Data Studio.
  • Experience in
    conversion tracking setup
    , including events and pixels.
  • Familiarity with
    A/B testing frameworks
    and experimentation methods.
  • Strong understanding of
    remarketing and retargeting campaigns
    .
  • Experience with
    landing page optimization tools
    .
  • Ability to conduct detailed
    keyword planning and research
    .
  • Basic proficiency in
    Excel/Google Sheets
    for performance analysis.

Soft Skills

  • Strong analytical thinking and a data-driven mindset.
  • Ability to make informed decisions based on performance metrics.
  • Effective collaboration and communication skills.
  • Creativity in conceptualizing ad ideas.
  • Excellent time management and organization.

Preferred / Nice-to-Have Skills

  • Experience with
    TikTok Ads
    or other emerging ad platforms.
  • Knowledge of
    affiliate marketing
    strategies.
  • Exposure to
    influencer-led paid promotions
    .
  • Use of
    AI-driven tools
    for ad optimization and automation.
  • Familiarity with
    CRO (Conversion Rate Optimization)
    tools and frameworks.

Relative/Core Experience:

04 to 06 years

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