PPC/Growth/Performance Marketer

Job Summary

The PPC / Growth / Performance Marketer will be responsible for driving customer acquisition and revenue growth through paid digital channels. This role plays a critical part in Bhimas digital commerce performance, focusing on designing, optimizing, and scaling campaigns across Google, Meta, and emerging platforms. The ideal candidate is analytical, data-driven, and thrives in a fast-paced, performance-focused environment.

Key Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads Manager, and other paid platforms.
• Optimize campaigns to maximize conversions, ROI, and overall performance.
• Conduct keyword research, audience segmentation, and targeting strategies.
• Monitor daily campaign performance, identify trends, and adjust strategies accordingly.
• Run A/B tests on ads, creatives, and landing pages to improve performance.
• Collaborate closely with creative, content, SEO, and web teams to ensure cohesive messaging and campaign alignment.
• Manage advertising budgets, pacing, and bidding strategies.
• Prepare weekly and monthly performance reports with actionable insights.
• Explore new growth channels and evaluate opportunities for scaling customer acquisition.
• Stay updated on platform algorithms, industry trends, and new advertising tools.

Required Skills & Expertise

• Strong hands-on expertise in Google Ads and Meta Ads Manager.
• Knowledge of programmatic ads and broader paid media strategies.
• Proficiency with analytics tools such as GA4 and Google Data Studio.
• Experience in conversion tracking setup, including events and pixels.
• Familiarity with A/B testing frameworks and experimentation methods.
• Strong understanding of remarketing and retargeting campaigns.
• Experience with landing page optimization tools.
• Ability to conduct detailed keyword planning and research.
• Basic proficiency in Excel/Google Sheets for performance analysis.

Soft Skills

• Strong analytical thinking and a data-driven mindset.
• Ability to make informed decisions based on performance metrics.
• Effective collaboration and communication skills.
• Creativity in conceptualizing ad ideas.
• Excellent time management and organization.

Preferred / Nice-to-Have Skills

• Experience with TikTok Ads or other emerging ad platforms.
• Knowledge of affiliate marketing strategies.
• Exposure to influencer-led paid promotions.
• Use of AI-driven tools for ad optimization and automation.
• Familiarity with CRO (Conversion Rate Optimization) tools and frameworks.

Job Summary

The PPC / Growth / Performance Marketer will be responsible for driving customer acquisition and revenue growth through paid digital channels. This role plays a critical part in Bhima's digital commerce performance, focusing on designing, optimizing, and scaling campaigns across Google, Meta, and emerging platforms. The ideal candidate is analytical, data-driven, and thrives in a fast-paced, performance-focused environment.

Key Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads Manager, and other paid platforms.
• Optimize campaigns to maximize conversions, ROI, and overall performance.
• Conduct keyword research, audience segmentation, and targeting strategies.
• Monitor daily campaign performance, identify trends, and adjust strategies accordingly.
• Run A/B tests on ads, creatives, and landing pages to improve performance.
• Collaborate closely with creative, content, SEO, and web teams to ensure cohesive messaging and campaign alignment.
• Manage advertising budgets, pacing, and bidding strategies.
• Prepare weekly and monthly performance reports with actionable insights.
• Explore new growth channels and evaluate opportunities for scaling customer acquisition.
• Stay updated on platform algorithms, industry trends, and new advertising tools.

Required Skills & Expertise

• Strong hands-on expertise in Google Ads and Meta Ads Manager.
• Knowledge of programmatic ads and broader paid media strategies.
• Proficiency with analytics tools such as GA4 and Google Data Studio.
• Experience in conversion tracking setup, including events and pixels.
• Familiarity with A/B testing frameworks and experimentation methods.
• Strong understanding of remarketing and retargeting campaigns.
• Experience with landing page optimization tools.
• Ability to conduct detailed keyword planning and research.
• Basic proficiency in Excel/Google Sheets for performance analysis.

Soft Skills

• Strong analytical thinking and a data-driven mindset.
• Ability to make informed decisions based on performance metrics.
• Effective collaboration and communication skills.
• Creativity in conceptualizing ad ideas.
• Excellent time management and organization.

Preferred / Nice-to-Have Skills

• Experience with TikTok Ads or other emerging ad platforms.
• Knowledge of affiliate marketing strategies.
• Exposure to influencer-led paid promotions.
• Use of AI-driven tools for ad optimization and automation.
• Familiarity with CRO (Conversion Rate Optimization) tools and frameworks.