Digital Marketing Specialist

2 days ago

Madurai, Tamil Nadu, India Examsdaily Full time ₹ 36,22,311 per year

We are seeking a highly skilled Digital Marketing Expert to develop, implement, and manage online marketing strategies that drive traffic, engagement, and conversions. The ideal candidate has hands-on experience with paid ads, SEO, content strategy, analytics, and marketing automation.

Key Responsibilities

  • Plan and execute digital marketing campaigns across platforms (Google Ads, Meta, LinkedIn, etc.)
  • Manage and optimize PPC campaigns to improve ROI
  • Perform keyword research and implement on-page/off-page SEO best practices
  • Create and manage content for social media, email marketing, blogs, and landing pages
  • Analyze campaign performance using tools like Google Analytics, Search Console, and Ads Manager
  • Develop A/B tests to optimize creatives, landing pages, and funnels
  • Collaborate with designers, copywriters, and sales teams to ensure brand consistency
  • Monitor industry trends and competitor strategies
  • Report weekly/monthly results and suggest improvements

Required Qualifications

  • 2–5+ years of experience in digital marketing or a related role
  • Strong knowledge of SEO, SEM, social media advertising, and email marketing
  • Proficient with Google Ads, Google Analytics, Meta Business Suite, and CRM/automation tools
  • Experience with content creation and basic graphic design (Canva, Adobe, etc. is a plus)
  • Excellent analytical, communication, and project management skills
  • Ability to work independently and meet deadlines

Preferred Skills

  • Experience with marketing automation platforms (HubSpot, Mailchimp, Klaviyo, etc.)
  • Familiarity with analytics dashboards and data visualization tools
  • Basic HTML/CSS knowledge is a plus
  • Certification in Google Ads, Analytics, or Meta Advertising is a bonus

Benefits

  • Competitive salary
  • Flexible schedule / remote options
  • Opportunities for career growth
  • Paid holidays and PTO (optional)
  • Professional development and training

Job Type: Full-time

Pay: ₹9, ₹36,223.11 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Provident Fund

Work Location: In person

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