Senior Digital Marketer

3 days ago

Madurai, Tamil Nadu, India Dot Com Infoway Full time

4+ Years Experience

We're looking for a performance-oriented Digital Marketing Specialist with strong experience in SEO, performance marketing, social media marketing, and AI-driven marketing. The right person will be comfortable managing clients, owning strategy, and delivering measurable growth.

Key Responsibilities


• Plan and execute full-funnel digital marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads


• Lead SEO strategy including keyword research, on-page optimization, technical improvements, and high-quality link earning


• Build and manage email marketing campaigns including automation flows, segmentation, and performance tracking


• Execute AI and LLM-driven SEO initiatives such as programmatic content creation, intelligent clustering, and topic authority building


• Plan and manage social media campaigns with analytics-driven decision making


• Use AI tools for campaign optimization, audience insights, content generation, and reporting


• Manage client communication end-to-end with clear strategy presentations and performance reviews


• Track KPIs, manage budgets, and deliver weekly and monthly campaign reports


• Work closely with design, content, and tech teams for seamless execution

Skills and Experience


• 4+ years of proven experience in Digital Marketing


• Hands-on expertise in Google Ads, Meta Ads, and LinkedIn Ads


• Strong SEO experience with deep understanding of on-page optimization, content strategy, and quality link earning


• Experience in email marketing platforms and automation


• Knowledge of LLM and AI-driven SEO and marketing tools


• Strong analytical ability with experience in GA4, Search Console, Tag Manager, Data Studio, and tracking setup


• Excellent communication and client management skills


• Ability to manage multiple projects with ownership and clarity

Nice to Have


• Work experience in a digital agency environment


• Basic conversion optimization, landing page and CRO understanding


• Knowledge of design and content workflows

Location
: Madurai

  • Employment
    : Full-time

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