Digital Marketing Lead

4 days ago

Madurai, Tamil Nadu, India Bhima Jewellery Full time

Job Summary

The Digital Marketing Lead is responsible for driving Bhimas overall e-commerce visibility, traffic, and customer acquisition strategy. This role oversees planning, execution, and optimization of digital campaigns across paid, organic, and social media channels. As a key contributor to revenue growth, the Digital Marketing Lead plays a central role in strengthening the brands online presence and scaling e-commerce performance.

The ideal candidate brings strong leadership capabilities, hands-on digital marketing expertise, and a passion for data-driven growth. This role combines strategic planning with tactical execution and requires close collaboration with product, content, and creative teams.

Key Responsibilities

  • Develop and execute comprehensive digital marketing strategies for traffic, acquisition, and retention.
  • Manage paid advertising campaigns across Google Ads, Meta Ads, and other performance channels.
  • Lead SEO, SEM, social media, and marketplace visibility initiatives.
  • Oversee content planning, creative alignment, and brand consistency across all digital assets.
  • Monitor analytics, dashboards, and KPIs, leveraging insights for continuous campaign optimization.
  • Collaborate with product, catalogue, and design teams to support campaign objectives.
  • Optimize campaigns for ROI, customer engagement, and conversion performance.
  • Mentor digital marketing executives and foster a high-performance team environment.
  • Manage external agencies, freelancers, and marketing vendors.
  • Prepare and present performance reports, insights, and recommendations to leadership.
  • Experiment with growth marketing methods, A/B tests, new platforms, and emerging channels.
  • Ensure compliance with data privacy norms, tracking standards, and attribution accuracy.

Required Skills & Technical Expertise

  • Proficient in Google Ads, Meta Ads Manager, and performance campaign management.
  • Strong understanding of SEO tools (SEMRush, Ahrefs) and keyword/content optimization strategies.
  • Expertise in Google Analytics 4 and Tag Manager implementation/tracking setups.
  • Hands-on experience with email marketing platforms (Klaviyo, Mailchimp).
  • Familiarity with social media scheduling and management tools.
  • Knowledge of A/B testing frameworks and marketing automation workflows.
  • Understanding of programmatic advertising and affiliate marketing platforms.

Soft Skills

  • Proven leadership and team mentoring abilities.
  • Strong analytical and data-driven mindset.
  • Excellent communication and presentation skills.
  • Ability to collaborate across departments and manage multiple stakeholders.
  • Creative problem-solving under pressure with a results-oriented approach.

Preferred / Nice-to-Have Skills

  • Experience working with AI-driven marketing tools and predictive analytics.
  • Familiarity with influencer marketing strategies and partnerships.
  • Exposure to AR/VR-driven digital campaigns or innovative brand experiences.
  • Knowledge of voice search optimization trends and best practices.

Experience managing international or multi-regio

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