Digital Marketing Executive

1 week ago

Madurai, Tamil Nadu, India Fourchain Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Fourchain Technologies
, a pre-eminent IT Services & Consulting Company with high-end experience in delivering various tech solutions for global industries. At Fourchain, we specialize in modernizing businesses by leveraging advanced technologies such as Web3, Blockchain and AI. As a leading IT Services company, we transform business operations for startups, mid-size, and enterprise organizations worldwide, offering high end custom solutions that streamline revenues and enhance productivity.

Our team of young, energetic professionals delivers scalable, secure, and innovative software solutions tailored to meet unique business needs with a focus on industries like Healthcare, Finance, Automotive, Manufacturing, E-Commerce, Media, Education, and Agriculture, we ensure our clients stay ahead in the digital age.

Our Expertise
: Web App Development | Mobile App Development | Software Development | AI Development | Blockchain Development | UI/UX Design | IT Consulting

Job description:

Job Title:
 Digital Marketing Executive

Experience:
 1 - 4 years

Job Location
: Madurai (On-site)

Skills :
 Ahref, Screaming frog, Semrush, Keyword planner, Google Analytics & Google search console

Requirements:

  • Minimum 1 Year - 4 years of experience in Digital Marketing and must have experience in SEO campaigns, email marketing and social media.
  • Proven experience in SEO and Google Analytics with a strong expertise in Screaming frog.
  • Expertise in social media marketing, marketing campaigns (Organic and paid campaigns), and public relations
  • Demonstrated success in developing and executing successful SEO campaigns
  • Manage company social media profiles to boost brand engagement and effectively use tools like Ahrefs, SEMrush, Screaming Frog, GA, GSC, and other marketing tools to enhance campaign performance.
  • Experienced in Ms Excel Word PowerPoint and other office tools and ability to handle complex data.
  • Ability to remain agile and collaborative in a constantly evolving work environment
  • Good communication and writing skills.
  • Ability to work independently and as part of a team.
  • Collaborate with other teams (e.g. designs, content, services) to ensure cohesive marketing efforts.

Roles and Responsibilities:

  • Identify the right audience, plan organic and paid campaigns, and optimize ad & SEO campaigns to drive website traffic and leads.
  • Clear understanding of SEO strategies and implementation to improve website rankings.
  • Conduct thorough SEO and SEM audits create SEO roadmap and conduct competitor analysis to identify growth opportunities
  • Collaborate with development and other teams to ensure SEO best practices are integrated into website architecture
  • Monitor and report on website performance providing actionable insights to management
  • Experienced in Google Analytics 4 for event tracking validation configuration and reporting
  • Proficiency in SEO tools for keyword research link building and site audits
  • Ability to work independently without tools leveraging manual analysis and optimization techniques
  • Ownership and strategic direction over complex SEO campaigns with no oversight needed
  • Ability to build effective content strategy along with relevant topics keywords The strategy needs to provide keyword to page mapping identify content gaps and suggestions in the form of content calendars for both on and off the site

What we offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and career advancement
  • Flexible work arrangements and a focus on work-life balance

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