Senior Digital Marketing Executive

24 hours ago

Madurai, Tamil Nadu, India Amigoways Technologies Full time ₹ 5,00,000 - ₹ 15,00,000 per year

We are seeking a highly skilled and experienced Senior Digital Marketing Executive to join our dynamic team in Madurai. The ideal candidate will have 2-5 years of hands-on experience in digital marketing, with a strong focus on SEO, SEM, paid advertising, and social media strategies. You will play a key role in driving our digital marketing efforts, optimizing campaigns, and ensuring measurable results.

Key Responsibilities
SEO & SEM Expertise
  • Conduct comprehensive SEO audits using tools like Screaming Frog, Ahrefs, and Google Search Console.
  • Perform keyword research, on-page and off-page optimization, and backlink analysis using tools like Moz and SEMrush.
  • Monitor and analyze website performance using Google Analytics and Microsoft Clarity.
  • Develop and execute SEM strategies to improve search engine rankings and drive organic traffic.
Paid Advertising & Performance Marketing
  • Plan, execute, and optimize Google Ads and Meta Ads campaigns.
  • Manage retargeting and PPC campaigns to maximize ROI.
  • Utilize Google Tag Manager for tracking and analytics.
  • Implement budget optimization and bidding strategies to ensure cost-effective campaigns.
Social Media & Content Marketing
  • Develop and execute social media strategies across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
  • Create engaging content and copywriting for campaigns, blogs, and social media posts.
  • Manage influencer and affiliate marketing initiatives.
  • Oversee email marketing campaigns and automation using tools like Mailchimp and HubSpot.
Analytics & Reporting
  • Track, measure, and report on the performance of all digital marketing campaigns.
  • Provide actionable insights and recommendations to improve campaign effectiveness.
  • Stay updated with the latest digital marketing trends, tools, and best practices.
Key Skills & Tools
  • SEO & SEM: Google Analytics, Google Ads, Google Search Console, Screaming Frog, Ahrefs, Moz, SEMrush.
  • Paid Advertising: Google Ads, Meta Ads, Retargeting, PPC, Google Tag Manager.
  • Social Media & Content: Facebook, Instagram, LinkedIn, Twitter, YouTube, Copywriting, Influencer Marketing, Email Marketing (Mailchimp, HubSpot).
Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4-6 years of proven experience in digital marketing.
  • Strong analytical skills and the ability to interpret data to drive decisions.
  • Excellent communication and team collaboration skills.
  • Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.

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