PPC/Growth/Peformance Marketer

2 days ago

Madurai, Tamil Nadu, India Bhima Jewellery Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

The PPC/Growth/Performance Marketer focuses on customer acquisition through paid channels.

They design, optimize, and scale campaigns to drive traffic and conversions.

The role is essential for Bhimas revenue growth in digital commerce.

Daily responsibilities include managing budgets, running A/B tests, and analyzing performance.

They work closely with creative, content, and SEO teams to ensure aligned messaging.

The position demands constant experimentation and adoption of new tools.

We are seeking analytical marketers who thrive in performance-driven roles.

Candidates should bring hands-on expertise with Google and Meta platforms.

A mindset of testing, learning, and scaling is critical.

  1. Plan and execute PPC campaigns on Google, Meta, and others.
  2. Optimize campaigns for conversions and ROI.
  3. Conduct keyword research and audience targeting.
  4. Monitor daily campaign performance.
  5. Run A/B tests for ads and landing pages.
  6. Collaborate with creative and content teams.
  7. Manage ad budgets and pacing.
  8. Report weekly/monthly performance metrics.
  9. Explore new growth channels.
  10. Stay updated with ad platform trends.

Preferred candidate profile

  1. Google Ads expertise.
  2. Meta Ads Manager proficiency.
  3. Knowledge of programmatic ads.
  4. Analytics tools (GA4, Data Studio).
  5. Conversion tracking setup.
  6. A/B testing frameworks.
  7. Remarketing and retargeting campaigns.
  8. Landing page optimization tools.
  9. Keyword planning tools.
  10. Basic Excel/Sheets analytics.

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