
Senior Brand Manager
2 days ago
๐ช๐ฒ'๐ฟ๐ฒ ๐๐ถ๐ฟ๐ถ๐ป๐ด: ๐ฆ๐ฒ๐ป๐ถ๐ผ๐ฟ ๐๐ฟ๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฟ (๐ ๐๐บ๐ฏ๐ฎ๐ถ, ๐ฉ๐ถ๐ธ๐ต๐ฟ๐ผ๐น๐ถ)
Are you a bold storyteller with a passion for disruptive brand experiences? Come join our funky, new-age lifestyle accessories startup on a mission to break the monotony with trendsetting, edgy, and AI-powered creativity
๐๐ฏ๐ผ๐๐ ๐จ๐
Founded during the pandemic, we're a 4+ year-old lifestyle accessories brand that thrives on bold storytelling, quirky aesthetics, and AI-powered creativity. If you're ready to bring fun, innovation, and strategy to every brand touchpoint, you'll fit right in
๐๐ผ๐ฐ๐ฎ๐๐ถ๐ผ๐ป & ๐ช๐ผ๐ฟ๐ธ ๐๐ผ๐๐ฟ๐:
Mumbai (Vikhroli)
โข MondayโFriday
โข 9:30 AMโ7:30 PM
(A personal fully functional laptop is a must have)
๐๐ผ๐ฏ ๐๐ฒ๐๐ฐ๐ฟ๐ถ๐ฝ๐๐ถ๐ผ๐ป
โข Craft & execute brand strategy across offline & digital channels.
โข Own GTM strategies for product launches, campaigns & seasonal activations.
โข Lead market research, competitor analysis & consumer insights to sharpen our edge.
โข Write insight-driven creative briefs that ignite standout campaigns.
โข
Manage brand shoots: ideation โ storyboarding โ production โ post-delivery.
โข Oversee daily creative outputโweb, POS, packaging, performance assets.
โข Execute performance marketing campaigns (Google Ads, Meta Ads) with internal teams & agencies.
โข Optimize CRM, email, SMS, WhatsApp & loyalty programs for retention and engagement.
โข Track metrics (CAC, ROAS, CTR, engagement); refine creatives to boost ROI.
โข Plan and manage brand marketing budgetโsmart, efficient, impactful.
โข Ensure seamless and timely delivery of all brand initiatives.
๐ข๐๐ต๐ฒ๐ฟ ๐ฅ๐ฒ๐พ๐๐ถ๐ฟ๐ฒ๐บ๐ฒ๐ป๐๐:
6โ7 years in brand management (both mainstream and digital).
Proven success with mid-to-large-scale brand campaigns & digital-first strategies.
3.
Strong shoot and creative execution portfolio (print & digital video).
Hands-on experience with GTM strategies, performance marketing & retention tools.
Superb communication, presentation, and stakeholder management skills.
Bachelor's or Master's in Marketing, Business, Communications, or related field.
Digital marketing, analytics, or brand management certifications are a plus.
๐๐ผ๐ ๐๐ผ ๐๐ฝ๐ฝ๐น๐
CVs can be emailed to: ๐๐ต๐๐ฒ๐๐ฎ..๐ฐ๐ผ๐บ
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