Senior Brand Manager

4 days ago

Mumbai, Maharashtra, India Luma fertility Full time ₹ 7,20,000 - ₹ 9,00,000 per year

Compensation: ₹12–18 LPA (depending on experience and fit)

About Us:
Luma Fertility is a next-generation fertility company founded by a second-time entrepreneur and backed by marquee VC funds. Our mission is to revolutionize the fertility space with a customer-centric and tech-enabled approach. We aim to create a gold-standard IVF experience with in-house doctors, best success rates, and advanced protocols. Our services include egg freezing and IVF, with a vision to deliver IVF 2.0 in India through best-in-class customer experience.

Role Overview:
The Senior Brand Manager will play a pivotal role in establishing and scaling our brand's visibility and patient acquisition across different customer segments. This leader will drive growth by leveraging digital marketing channels, performance analytics, and innovative marketing strategies to connect with prospective patients and partners.

Key Responsibilities:

  • Design and implement a comprehensive go-to-market plan for the clinic's launch and growth phases.
  • Identify target customer segments, key messaging, and value propositions.
  • Lead end-to-end performance marketing campaigns across paid channels (Google Ads, Facebook, Instagram, LinkedIn, etc.).
  • Optimize campaigns for lead generation, patient acquisition, and return on ad spend (ROAS).
  • Monitor and analyze key performance metrics such as CPL, CAC, and LTV to drive results.
  • Build and execute an SEO strategy to improve organic search visibility and web traffic.
  • Oversee the creation of content (blogs, landing pages, social media) optimized for lead conversion.
  • Develop marketing automation workflows for lead nurturing and engagement.
  • Collaborate with creative teams to build a compelling brand identity that resonates with the target audience.
  • Ensure messaging consistency across all digital and offline channels.
  • Use advanced analytics tools (Google Analytics, HubSpot, or similar) to assess campaign performance and customer journey insights.
  • Regularly report on marketing KPIs and recommend actionable improvements.
  • Plan and execute on-ground and digital events (patient education seminars, wellness workshops, fertility awareness drives, etc.) to strengthen brand visibility and trust.
  • Collaborate with like-minded brands, influencers, and community groups to expand reach and engagement.
  • Work closely with the clinical, sales, and product teams to align marketing efforts with business goals.
  • Partner with external agencies and vendors to maximize resources and campaign effectiveness.

Requirements:

  • Proven experience of 4 to 5 years in performance marketing, digital marketing, or GTM strategy, preferably in the healthcare and fertility industry.
  • Expertise in PPC, SEO, social media marketing, and marketing automation tools.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Experience building GTM strategies for new product or service launches.
  • Familiarity with patient acquisition strategies and regulatory considerations in healthcare marketing.
  • Exceptional communication, leadership, and project management skills.
  • Passion for making a positive impact in the women's health space is a plus.

  • Manager, Brand Development- China

    2 days ago

    Mumbai, Maharashtra, India Brand Institute, Inc. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Manager, Brand Development- ChinaCompany/location: Brand Institute Consultancy India LLP/IndiaJOB DESCRIPTION:Brand Institute is the global leader in brand name and identity development. For over thirty years, we have been providing a broad portfolio of branding and naming-related services to the global pharma and healthcare space. Our unique,...

  • Senior Brand Manager

    3 days ago

    Mumbai, Maharashtra, India Intellihealth Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Title: Senior Brand Manager/LeadLocation: MumbaiRole Overview:We are looking for an experienced Brand Manager to help us build our brand awareness and drive user adoption and preference within the category. Youll work across all levels and departments of our organization to find what make us unique and communicate it to the world. As a Senior Brand...

  • Senior Brand Manager

    6 days ago

    Navi Mumbai, Maharashtra, India DC Consultants Full time ₹ 8,00,000 - ₹ 24,00,000 per year

    Job Description:We are having an urgent opening for the position of Senior Brand Manager for a reputed company at the CBD Belapur location.Job description:Responsible for Brand building of the assigned brandResponsible for growth and profitability of the BrandDevelop Marketing programsConsumer Insight for brand strategyCurative & Time bounded approachMedia...

  • Senior Manager – Brand

    1 week ago

    Navi Mumbai, Maharashtra, India DC Consultants Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Description:We are having an opening for the position of Senior Manager – Brand & Marketing Communications for one of our very reputed clients in the Real-estate Service Industry in  Kharghar, Navi MumbaiJob Description:This position will be expected to provide Brand & Marketing Communication support within the organization, actively participate in...

  • Senior Brand Manager

    2 weeks ago

    Mumbai, Maharashtra, India Allied Blenders & Distillers Ltd. Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    We are looking for a dynamic, consumer-obsessed, and execution-driven Senior Brand Manager to drive brand growth and innovation at Allied Blenders and Distillers (ABD). This role requires a modern marketer who brings deep consumer understanding, strong cross-functional collaboration, and an entrepreneurial, can-do attitude to drive market leadership. You...

  • Brand Manager

    4 days ago

    Mumbai, Maharashtra, India Walk In Solutions Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    We have an opportunity of Brand Manager (Foods) for FMCG client based at Mumbai.Job Tittle: Brand ManagerReporting to:Business HeadLocation:MumbaiRole Purpose:This role requires a strategic thinker who can drive business growth through innovative product development and effective marketing strategies.Key Responsibilities:Brand Strategy and...

  • Brand Manager Lead

    1 week ago

    Mumbai, Maharashtra, India JSW Steel Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Develop and implement comprehensive brand strategies aligned with company goals and market trends.Lead, mentor, and manage a team of brand managers and marketing professionals.Oversee the creation and execution of marketing campaigns that strengthen brand awareness and loyalty.Collaborate with product development and sales teams to ensure brand consistency...

  • Brand Manager

    1 week ago

    Mumbai, Maharashtra, India Godrej Foods Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    JOB DESCRIPTION - 303———————————————————————————————————————————Brand Manager/Senior Brand ManagerGodrej Foods LimitedMumbai, Maharashtra,...

  • Senior Manager Manager Brand Communication Fashion

    1 week ago

    Mumbai, Maharashtra, India Shoppers Stop Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Role Overview: As a Senior Manager in Brand Communication for Fashion & Lifestyle, you will lead end-to-end Go-To-Market (GTM) planning and execution, focusing on new launches and seasonal campaigns. Your responsibilities will include creating and managing content and communication across various channels such as digital, in-store, PR, influencer, and...

  • Brand Manager

    2 weeks ago

    Mumbai, Maharashtra, India SHM Shipcare Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Description Brand ManagerPosition OverviewThe Brand Manager will be responsible for developing, managing, and strengthening the SHM Group brand across all touchpoints corporate, digital, PR, and employer branding. This role will ensure consistency of brand messaging globally while enhancing SHMs reputation as a trusted marine safety and offshore...